The UFC’s deal with FOX is officially set to begin when 2012 kicks off, and that can only mean big things for the sport going forward.
Besides the obvious advantages like more exposure and more promotion, the organization is going to gain more mainstream sponsors the longer they are on network television.
While they will always pick and choose which companies they want to have featured on their programming, some fighters would benefit greatly if they were able to get a sponsor that fit their style and personality.