Starting at UFC 111 the company formed a partnership with Fathom Entertainment to test the water of showing pay-per-views at the movie theater on the big screen. Call it a four event experiment to see how fans react to the whole look, feel, and price.
The second event shown on the big screen was UFC […]
UFC on the big screen: Good, Bad, or Ugly?
Starting at UFC 111 the company formed a partnership with Fathom Entertainment to test the water of showing pay-per-views at the movie theater on the big screen. Call it a four event experiment to see how fans react to the whole look, feel, and price. …