Tag: bjorn rebney

("My biggest regret? Not springing for caller ID. Next question …" PicProps: GalsGuidetoMMA)

Over the weekend, we brought you news that Bellator CEO Bjorn Rebney was pursuing the very questionable strategy of trying to publicly shame Strikeforce into a promotional partnership with his lesser-known MMA company. After Rebney went to the media with his claims that Strikeforce jefe Scott Coker was ignoring his text messages about a potential cross-brand superfight between Gilbert Melendez and Eddie Alvarez (and Coker denied it, also to the press … so, you see where this is headed …) Bellator published some gloomy, Loch Ness Monster-style photographs of four messages Rebney allegedly sent somebody he had saved in his phone as “Scot Coker Mobile.” Yeah, it was all pretty hilarious in a slapstick, will-you-lookit-what-these-idiots-are-up-to-now kind of a way and the lolz just increased exponentially when later that same day Strikeforce confirmed that Rebney had been sending his texts to Coker’s old number.

Once we were all done shouting, “Smooth fuckin’ move, Bjorn!” in unison, we began to wonder aloud: How exactly would the boss of America’s second largest MMA promotion look upon the revelation that his potential new business partners would so readily try to out him as liar to the public … and even fumble around and fuck that up? As it turns out, not favorably. Coker told Bloody Elbow this week in his ever understated way that he has “concerns” about how Bellator handled this. If we had to guess about specifics, we’d wager the major concern is that Bjorn Rebney made himself look like a backbiting no-account who texts like my mom when she’s trying guilt trip me into calling her back about Sunday dinner. But maybe it’s best if we let Coker tell it in his own words.

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