Yes, yes, I know. Sylvia’s become more boring as his career has progressed. I get that. I just thought the data was interesting.
No, they shouldn’t. They can’t operate within a vacuum, because what every promotion does, even to a small extent, is going to affect them, but they can’t worry about competing with UFC.
They have to try and make sure that:
a) They can put together a great product, in a fashion that is going to draw people to watch it and is available for people to watch it.
b) All their i’s are dotted and all their t’s are crossed, and everything is laid out and set up, so that someone like UFC couldn’t come along and try and find some way to throw a wrench into it, hijack it, challenge it by running programming against it or just simply going behind the scenes to whoever and making a few handshakes, and (say), “Hey, make sure this thing doesn’t go off.”
You’ve worked with many promoters in your career. Why is it so hard for new organizations to get traction?
They don’t secure the viewership first and basically they just spend way too much right off the bat.
Of course, you’re going to lose money when you start, but some of these guys, I think they come in not with the understanding of how long it’s going to take them to recoup that investment, and they don’t have a nest egg that’s large enough to hang in there, especially at the level they’re trying to do it at.
A while back I questioned Adam Swift’s prediction that UFC 83 would be a strong PPV performer. Well, if you’ve been following my “work” you’re probably not surprised to find out that Swift was right and I was wrong:
Many sources relying on google trends and other internet traffic based methods of predicting pay-per-view buys had predicted that the event would come in average to below. Based on the strong storytelling behind GSP-Serra and anecdotal evidence, MMAPayout.com correctly predicated that the event would surprise to the upside. MMAPayout.com has since learned that the highly praised Countdown show for the event drew an above average 782,000 viewers.
The thing that threw me off more than anything else was the small bump in traffic we had here at BE for UFC 83. We got a much bigger bump for the Anderson Silva/Dan Henderson fight, which was a dud on PPV.
In a recent interview with MMA Mania, Tito Ortiz decided to sacrifice Georges St. Pierre to his own ego:
Tito Ortiz: Of course they’re commenting on it. There are all kinds of guys … Georges St. Pierre, I know he’s very disgusted with the UFC, but it’s just one of those things where they give him little small things that he thinks are great. He gets a brand new Hummer, like “Wow, I get an awesome new Hummer” (and it) costs 50 grand, and all of a sudden I gotta pay taxes on it, and I gotta pay for gas, and dutta-dutta-duh.
This is a pathetic tactic either way. If this is a lie, it really shows how low Tito is in general. If it’s true, Tito has no business outing it, and GSP is probably keeping the disagreement private for a reason.
By Pramit Mohapatra
There are a number of familiar names on Adrenaline MMA’s first fight card being held June 14, 2008 at the Sears Centre in Hoffman Estates, Illinois.