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UFC 228 Prelims Ratings Tank With Lowest Numbers All Year

Ratings are in for the UFC 228 prelims and it’s not looking good. In fact, it couldn’t be much worse for last Saturday’s (Sat., September 8, 2018) pay-per-view card from the American Airlines Center in Dallas, Texas, at least for the preliminary card. The FX and Fight Pass-aired prelims reportedly brought in the lowest figures all […]

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Ratings are in for the UFC 228 prelims and it’s not looking good.

In fact, it couldn’t be much worse for last Saturday’s (Sat., September 8, 2018) pay-per-view card from the American Airlines Center in Dallas, Texas, at least for the preliminary card. The FX and Fight Pass-aired prelims reportedly brought in the lowest figures all year.

According to MMA Fighting’s Dave Meltzer, the prelims averaged 560,000 viewers, peaking with 683,000 viewers during the featured Tatiana Suarez vs. Carla Esparza fight, to earn the lowest numbers of the year.

Several factors contributed to the low numbers, with the fights being moved to FX instead of the customary FOX Sports 1 to make room for college football certainly playing a big role. The overall competition factor with college football overall also definitely failed to help things as well.

The numbers were the lowest for the prelims of a UFC pay-per-view card since September 2017’s UFC 215. That card saw the prelims delayed for an hour by the Walker Cup golf tournament. The event was a low-anticipated pay-per-view as well, with a scant 100,000 buys for the Amanda Nunes vs. Valentina Shevchenko-headlined card rating as one of the worst in modern history. Throughout 2018, UFC prelims have averaged 789,000 viewers on FOX Sports 1 and only 617,000 viewers on FX.

The prelims faced competition from three major football games airing concurrently, but overall, the main detractor to the UFC 228 prelims was simply the lack of interest in the card and more specifically, the lack of interest in its main event, which is always the main motivating factor in how a card rates on both TV and pay-per-view. This event saw welterweight champion Tyron Woodley defend his title against highly-promoted rising Brit Darren Till in the main event.

But while Till has been hyped through the roof since beating Donald Cerrone last year, a few indicators show that Till did not actually bring much attention to the card in an overarching sense.

There were around 500,000 Google searches for the event, with 200,000 of those being for Woodley itself. Meltzer clarified that while this was a low number, it wasn’t necessarily a disaster and on par with Google search expectations for the event.

The pre-fight show airing on FX brought 271,000 viewers while the post-fight show on FOX Sports 1 did a putrid 64,000 viewers, again showing a pure lack of interest in the product the UFC offered last weekend.

The UFC has seen far too much of this during this year, and while that’s bound to turn around with next month’s Conor McGregor vs. Khabib Nurmagomedov megafight, McGregor can’t fight every weekend. Clearly, the UFC is losing the interest of fans.

If they can turn that around is anyone’s guess.

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Sage Northcutt Brings In Biggest Ratings At UFC Austin

The ratings are in for last weekend’s UFC Fight Night 126: Cowboy vs. Medeiros from the Frank Erwin Center in Austin, Texas, and it turns out the biggest draw was not the main event. While Donald “Cowboy” Cerrone’s first-round TKO over Yancy Medeiros drew 893,000 viewers, it was Sage Northcutt’s fight against Thibault Gouti in the first […]

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The ratings are in for last weekend’s UFC Fight Night 126: Cowboy vs. Medeiros from the Frank Erwin Center in Austin, Texas, and it turns out the biggest draw was not the main event.

While Donald “Cowboy” Cerrone’s first-round TKO over Yancy Medeiros drew 893,000 viewers, it was Sage Northcutt’s fight against Thibault Gouti in the first fight on the main card to draw the most eyeballs.

Northcutt drew 1,078,000 viewers, the highest number for the entire card. The UFC was competing against both the Olympics and NBA All-Star game on Sunday, however, the ratings were actually better than recent Fight Nights and PPVs that did far less in terms of viewership, even with less competition airing against it.

The UFC has promoted Northcutt quite a bit since his signing with the promotion in 2015, and although the 21-year-old has had mixed results thus far, it appears as if people are still tuning in to see “Super” Sage fight.

FOX says it’s streaming platforms averaged 13,959 viewers per minute as well.

UFC events are typically held on Saturday nights, making Sunday’s event in Austin a bit of an outlier. Last year, the UFC hosted a card on a Sunday headlined by Derrick Lewis and Travis Browne, which did 907,000 viewers albeit with much less competition airing simultaneously.

How do you feel about Northcutt being the card’s biggest draw, especially considering the fact that he hasn’t yet lived up to the UFC’s lofty potential?

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UFC on FOX 26 Numbers Weren’t Nearly As Bad As Reported

The final numbers are in for last weekend’s UFC on FOX 26: Lawler vs Dos Anjos, and while initial reports indicated low viewership, new factors have put it as the second-most watched TV-aired MMA event in 2017. The night’s main event was the peak with over three million viewers. The card was aired live on […]

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The night’s main event was the peak with over three million viewers.

The card was aired live on FOX’s flagship platform, while many fight nights occur on FS1, which could factor into the availability of fans’ ability to watch it, but the event as a whole delivered and kept the momentum going from the prelims to the main card and all the way through a great main event.

Yet while it was one of the highest-watched live UFC cards during a 2017 where numbers were largely down overall, the news wasn’t all roses.

According to Dave Meltzer, the same-day ratings for Saturday night was 2,107,000 viewers, which actually makes it the fourth-lowest viewed FOX card in UFC history. However, it still ended up being the most watched event since January.

Initial reports put the event in a bad light, but the numbers including the entire main event as well as west coast viewership significantly increased the national numbers. It was number one on network TV for men ages 18-34 and 18-49.

In the grander scheme of things, Saturday night was a 34 percent drop compared to the UFC’s last FOX card in December of 2016. That card featured Michelle Waterson vs. Paige Vanzant as well as Urijiah Faber’s retirement fight.

The bar is quite high for FOX shows, so while the numbers may seem high, the card still underperformed in terms of FOX channel events throughout the promotion’s six-year business partnership of the network.

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Bellator 185 Ratings: Gegard Mousasi-Alexander Shlemenko Peaks at 792,000

Spike released the ratings for Bellator 185, which took place this past Friday night and featured the promotional debut of Gegard Mousasi. Mousasi defeated Alexander Shlemenko in the main event. According to a release, the card was viewed by an average of 523,000 fans, peaking at 792,000. Bellator returns next Friday night with Bellator 186 […]

Bellator 183 Beats UFC In Ratings Over The Weekend

The UFC’s hegemony over the MMA world has been threatened, even if it’s only in a very small sense, after Bellator 183 beat out UFC Fight Night: Saint Preux vs. Okami by 96,000 viewers over the weekend. While neither card did earth-shattering numbers, Bellator’s card, which was stacked with big name fights featuring Roy Nelson, […]

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While neither card did earth-shattering numbers, Bellator’s card, which was stacked with big name fights featuring Roy Nelson, Benson Henderson, Lorenz Larkin and Paul Daley, managed to pull 598,000 viewers on Saturday night. Meanwhile, the UFC card, which aired live from Japan on Friday night, only drew 502,000 viewers.

Henderson vs. Patricky Freire was the most-watched fight over the weekend, averaging 754,000 viewers and peaked at 847,000.

The UFC card likely suffered from a number of reasons, mainly being aired on Friday, as Saturday night is typically the traditional date among combat sports. Also, the UFC card aired live on FXX rather than FOX or FS1 due to college football games taking up airtime on the latter channels.

Just a week prior to the Japan card, UFC Fight Night: Rockhold vs Branch managed 872,000 viewers with another 8300 streaming live on FOX Sports Go. Bellator 183 went toe-to-toe with a replay of GGG vs Alvarez, which drew 726,000 viewers. Their previous card drew only 481,000, but did not have the big names that Saturday’s card had.

Much has been made over Bellator’s recent acquisitions of former UFC contenders such as Rory MacDonald and Gegard Mousasi, while the overall attraction of UFC cards has been called into question ever since ZUFFA sold the promotion to WME-IMG in July.

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Kimbo vs. Shamrock Smashes Bellator Ratings Record by 27 Percent

Bellator 138 featured a 51-year-old UFC Hall of Famer fighting against a 41-year-old street fighter turned MMA fighter. The end result was ridiculously underwhelming. Seriously, the fight was so bad it has caused many in the sports community to contemplate whether or not it was fixed. Check out this burn from Fox Sports 1’s […]

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