Five Ways The UFC Is Becoming More Like WWE

When UFC 1 took place on a cold November night back in 1993 from McNichols Arena in Denver, Colorado, it ignited the beginning of the world’s foremost mixed martial arts (MMA) competition, fueled by the concept of the best fighting the best to call themselves champion. It may have been extremely rough around the edges in […]

The post Five Ways The UFC Is Becoming More Like WWE appeared first on LowKickMMA.com.

When UFC 1 took place on a cold November night back in 1993 from McNichols Arena in Denver, Colorado, it ignited the beginning of the world’s foremost mixed martial arts (MMA) competition, fueled by the concept of the best fighting the best to call themselves champion.

It may have been extremely rough around the edges in those ‘dark’ days where the sport having few rules and regulation had it on the precipice of doom, but the opposite is very much true today. After the Fertitta brothers along with Dana White purchased the UFC for a paltry sum and turned it into a legitimately regulated competition watched on pay-per-view the world over, the UFC exploded into a global brand that put shows on nearly every weekend.

When its popularity peaked in 2016 on the heels of the Conor McGregor vs. Nate Diaz rivalry, the Fertitta brothers saw an opportunity to cash in, and cash in they did. Selling the UFC to Hollywood talent giant WME-IMG (now Endeavor) for a then-record $4.2 billion, one of the biggest franchise sales in sports (of any kind) history was complete. But all was not rosy. This year has seen the advent of some truly horrific pay-per-view and television ratings, with UFC 213, UFC 215, and UFC 216 ranking as three of the lowest-watched PPVs ever, while December’s TUF 26 Finale was the least-watched UFC live event of all-time.

So while it was undoubtedly rough around the edges in its infancy, the UFC is dealing with a whole different set of problems heading into 2018, and many would argue that the UFC owners don’t exactly know what they’re doing. A growing sense is that the Hollywood agency is now trying to book the more mainstream, over-the-top spectacle fights rather than those that clearly have a more legitimate meaning based on meritocracy.

It’s lead to a steady stream of criticism that the UFC is becoming more like pro-wrestling and their WWE counterpart, obviously not the most endearing of words from fight fans. The argument, unfortunately, cannot be totally denied. Let’s take a look at the reasons why:

Jason Silva/Zuma Press/Icon Sportswire

5.) Titles Mean Next To Nothing:

Endeavor has to be commended for finally getting the middleweight division moving in the right direction by booking Robert Whittaker vs. Luke Rockhold for UFC 221, but there is one weight class that is an absolute mess in the UFC.

It’s obviously Conor McGregor’s held-hostage lightweight division, where “The Notorious” fought once and won the belt way back at UFC 205 in November 2016 before leaving to box – and lose – to Floyd Mayweather for the entirety of 2017. McGregor made the record-setting payday he was always looking for and can’t be blamed for doing it, but the fact remains the 155-pound landscape, which is still one of the most talented in MMA, has no clarity whatsoever at the current moment.

An interim belt was given to Tony Ferguson at October’s UFC 216, but without a path to a unification bout with McGregor, he opted to have elbow surgery, leaving not one but two champions on the sidelines with no real news about a return. Take into account the middleweight situation as well, where Michael Bisping was allowed to avoid the top 10 contenders by facing a retiring No. 14 Dan Henderson and an unretiring Georges St-Pierre, who had never even fought in the division. St-Pierre won and vacated the belt hardly a month later.

Interim titles are also created around much more frequently, making them seem more like the WWE titles that are handed over and won back on a never-ending cycle.

Because of these occurrences, UFC titles seem like little more than gold belts to be flaunted after a win rather than symbols of true MMA supremacy to be defended with pride.

The post Five Ways The UFC Is Becoming More Like WWE appeared first on LowKickMMA.com.

Five Ways The UFC Is Becoming More Like WWE

When UFC 1 took place on a cold November night back in 1993 from McNichols Arena in Denver, Colorado, it ignited the beginning of the world’s foremost mixed martial arts (MMA) competition, fueled by the concept of the best fighting the best to call themselves champion. It may have been extremely rough around the edges in […]

The post Five Ways The UFC Is Becoming More Like WWE appeared first on LowKickMMA.com.

When UFC 1 took place on a cold November night back in 1993 from McNichols Arena in Denver, Colorado, it ignited the beginning of the world’s foremost mixed martial arts (MMA) competition, fueled by the concept of the best fighting the best to call themselves champion.

It may have been extremely rough around the edges in those ‘dark’ days where the sport having few rules and regulation had it on the precipice of doom, but the opposite is very much true today. After the Fertitta brothers along with Dana White purchased the UFC for a paltry sum and turned it into a legitimately regulated competition watched on pay-per-view the world over, the UFC exploded into a global brand that put shows on nearly every weekend.

When its popularity peaked in 2016 on the heels of the Conor McGregor vs. Nate Diaz rivalry, the Fertitta brothers saw an opportunity to cash in, and cash in they did. Selling the UFC to Hollywood talent giant WME-IMG (now Endeavor) for a then-record $4.2 billion, one of the biggest franchise sales in sports (of any kind) history was complete. But all was not rosy. This year has seen the advent of some truly horrific pay-per-view and television ratings, with UFC 213, UFC 215, and UFC 216 ranking as three of the lowest-watched PPVs ever, while December’s TUF 26 Finale was the least-watched UFC live event of all-time.

So while it was undoubtedly rough around the edges in its infancy, the UFC is dealing with a whole different set of problems heading into 2018, and many would argue that the UFC owners don’t exactly know what they’re doing. A growing sense is that the Hollywood agency is now trying to book the more mainstream, over-the-top spectacle fights rather than those that clearly have a more legitimate meaning based on meritocracy.

It’s lead to a steady stream of criticism that the UFC is becoming more like pro-wrestling and their WWE counterpart, obviously not the most endearing of words from fight fans. The argument, unfortunately, cannot be totally denied. Let’s take a look at the reasons why:

Jason Silva/Zuma Press/Icon Sportswire

5.) Titles Mean Next To Nothing:

Endeavor has to be commended for finally getting the middleweight division moving in the right direction by booking Robert Whittaker vs. Luke Rockhold for UFC 221, but there is one weight class that is an absolute mess in the UFC.

It’s obviously Conor McGregor’s held-hostage lightweight division, where “The Notorious” fought once and won the belt way back at UFC 205 in November 2016 before leaving to box – and lose – to Floyd Mayweather for the entirety of 2017. McGregor made the record-setting payday he was always looking for and can’t be blamed for doing it, but the fact remains the 155-pound landscape, which is still one of the most talented in MMA, has no clarity whatsoever at the current moment.

An interim belt was given to Tony Ferguson at October’s UFC 216, but without a path to a unification bout with McGregor, he opted to have elbow surgery, leaving not one but two champions on the sidelines with no real news about a return. Take into account the middleweight situation as well, where Michael Bisping was allowed to avoid the top 10 contenders by facing a retiring No. 14 Dan Henderson and an unretiring Georges St-Pierre, who had never even fought in the division. St-Pierre won and vacated the belt hardly a month later.

Interim titles are also created around much more frequently, making them seem more like the WWE titles that are handed over and won back on a never-ending cycle.

Because of these occurrences, UFC titles seem like little more than gold belts to be flaunted after a win rather than symbols of true MMA supremacy to be defended with pride.

The post Five Ways The UFC Is Becoming More Like WWE appeared first on LowKickMMA.com.

UFC 214 Official Weigh-In Video

To the bewilderment of mixed martial arts (MMA) fans and media members across the world, tomorrow’s (Sat., July 29, 2017) stacked UFC 214 from the Honda Center in Anaheim, California, appears to be poised to go off without a hitch (fingers crossed), something that unfortunately hasn’t been the norm for a Jon Jones-headlined card in recent […]

The post UFC 214 Official Weigh-In Video appeared first on LowKickMMA.com.

To the bewilderment of mixed martial arts (MMA) fans and media members across the world, tomorrow’s (Sat., July 29, 2017) stacked UFC 214 from the Honda Center in Anaheim, California, appears to be poised to go off without a hitch (fingers crossed), something that unfortunately hasn’t been the norm for a Jon Jones-headlined card in recent years.

The all-time great, who was only beaten by himself and his outside-of-the-cage problems with drugs, will have yet another attempt at a comeback when he meets archrival Daniel Cormier, the stalwart champion who has won four fights in “Bones’” absence but was still beaten by the troubled ex-champ, in the UFC 214 main event. The co-main event features a closely-matched welterweight title affair between power slugger Tyron Woodley and peerless grappling whiz Demian Maia, why consensus women’s No. 1 pound-for-pound star Cris Cyborg meets former Invicta champ Tonya Evinger for the women’s featherweight belt in the event’s third title fight.

The fighters weighed in according to California’s increasingly strict weigh-in standards this morning, the results of which can be seen here. Now, the fighters will square off in the final media event of the UFC 214 build-up when the ceremonial weigh-in begins shortly at 8:00 p.m. EST. Watch the video streaming live right here:

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Five Reasons UFC Ratings Are Tanking In 2017

It’s no secret that the UFC is having a tough run in the first seven months of 2017. After a banner year in 2016 with multiple pay-per-view (PPV) events eclipsing the coveted one-million buy threshold, new owners WME-IMG are finding out just what it’s like to run the world’s biggest MMA promotion in a time […]

The post Five Reasons UFC Ratings Are Tanking In 2017 appeared first on LowKickMMA.com.

It’s no secret that the UFC is having a tough run in the first seven months of 2017.

After a banner year in 2016 with multiple pay-per-view (PPV) events eclipsing the coveted one-million buy threshold, new owners WME-IMG are finding out just what it’s like to run the world’s biggest MMA promotion in a time of downward-trending PPVs without flagship stars Conor McGregor and Ronda Rousey anywhere close to the octagon.

True, McGregor will return to the ring against Floyd Mayweather, on August 26, but that could be hurting the UFC’s actual numbers more than helping them. We’ll get to that shortly.

Regardless, both the preliminary card television ratings and pay-per-view buyrates for July 8’s UFC 213 from Las Vegas were recently revealed, and the numbers ultimately amounted to some of the most dismal overall viewership turnouts the UFC has ever seen. Now, women’s bantamweight champion Amanda Nunes’ extremely late withdrawal from her championship bout versus Valentina Shevchenko most definitely caused the lack of buys, but the numbers are concerning nonetheless.

Things didn’t get better two weeks later when UFC on FOX 25 aired live from the Nassau Coliseum on July 22. Despite former middleweight champion Chris Weidman securing an emotional headlining win over Kelvin Gastelum in his hometown, the card had the lowest-ever ratings for a UFC on FOX event in overnight ratings, a number that rose to “only” the third-worst of all-time when the time slot spillover numbers for the main event were factored in.

That continued a disturbing decline for big FOX-aired cards in 2017, but those numbers are also simply indicative of the overall trend of the year, where pay-per-view rates have went down drastically in addition to TV-aired events and PPV prelim numbers.

There are several big underlying factors for this sharp and disturbing decline. On the eve of the biggest pay-per-view of the year, let’s take at the five most impactful.

Promoting Only McGregor & Rousey:

The UFC enjoyed their most lucrative two-year stretch in history from 2015-2016, a time when their biggest-ever crossover stars in Rousey and McGregor were winning big fights in dominant fashion. Rousey was being called the most dominant fighter in MMA, and McGregor won both the featherweight and lightweight titles while becoming the sport’s biggest star.

But that time period simply couldn’t be sustained, as Rousey infamously lost the belt to Holly Holm at UFC 193, following it up with another unsuccessful title fight in her 48-second loss to Nunes at 2016’s UFC 207, after which it appears Rousey may never fight in the UFC again.

McGregor is not gone; at least not in the same sense as Rousey. He’s obviously involved in his hyped-up boxing match with Floyd Mayweather, and while the UFC will obviously get a ton of attention and hype from that massive spectacle, it brings up one vital, overarching point – the UFC simply promoted only their top two stars in recent years, and while it clearly worked in that regard, it left them much too dependent on McGregor and Rousey for success, because their other fighters just aren’t bringing in any numbers at all.

If they ever want to get back to the level where they have their big draws and their mid-level stars; say in the time of dominant champions Anderson Silva and Georges St-Pierre where mid-level stars like Rashad Evans and Rampage Jackson could still sell an in-between card for 350-400,000 buys, they’re going to have to diversify their promotional strategy.

The post Five Reasons UFC Ratings Are Tanking In 2017 appeared first on LowKickMMA.com.