If you spend enough time around mixed martial arts, you’ll find that those that consider themselves fans of the sport are an obsessive bunch. They love to discuss even the most arcane details, and for the past year or so, one of the favorite topi…
If you spend enough time around mixed martial arts, you’ll find that those that consider themselves fans of the sport are an obsessive bunch. They love to discuss even the most arcane details, and for the past year or so, one of the favorite topics of discussion has been the ratings the UFC has found since the promotion signed a long-term deal with FOX to appear on the FOX, FUEL and FX family of channels.
In August of last year, the UFC and FOX signed a deal that would see the MMA promotion in bed with the network for seven years. The deal, according to the NY Times, is worth somewhere in the neighborhood of $100 million.
The UFC made their debut with FOX on November 12, 2011 with a one-fight teaser. That fight saw Junior dos Santos dethrone heavyweight champion Cain Velasquez via 64-second knockout. The quick knockout was seen by 5.7 million viewers.
Since then, the ratings on the subsequent FOX cards have seen declining numbers, with the low coming for UFC on FOX 3 and UFC on FOX 4, which pulled in 2.4 million viewers each.
People that care about such things pointed to the declining numbers and went into full “the sky is falling mode,” a ridiculous leap considering the deal with the UFC and FOX is still in its infancy.
One person that has not panicked is UFC president Dana White, and if one is to believe the words he offered to the media following UFC 154, neither have the folks at FOX:
“You guys are always so focused on the ratings and all this s**t, we’re in a long-term deal with FOX, we’re not going anywhere and we might even be in a longer term deal with FOX.”
Asked to elaborate on that comment, a smiling White simply replied “see what happens.”
Some will say with low ratings, why would FOX want to extend the relationship so early in the process? The words of David Hill, chairman of FOX Sports Media Group at the time of the initial announcement, can give some indication as to why an extension may be in the offing. Talking about the very important demographic of males aged 18-34, Hill said, “They grow with the sport, and when they have kids, they’ll watch it with their kids.”
Put simply, it appears that FOX feels they signed the UFC at the perfect time for optimum growth, and they have no interest in letting that potential slip away in the near future.
The UFC has grown from a promotion that was bleeding money and on the edge of financial collapse to a promotion that could be worth upward of $2.5 billion. Those are attention-getting numbers, and if FOX is right, they are only going to increase.
These days, everyone, at least everyone in the US, sees the NFL as the ultimate sports success story, the league that all other leagues should be measured against, but if you look at history, the NHL started out small and grew into what it is today.
Super Bowl 1 wasn’t a sellout, and it drew 24.4 million television viewers. Between 1978 and 1992, the game drew between 68 million and 92 million viewers, and last year, it topped off at 111 million. I know it’s unfair to compare the two as far as casual fan interest is concerned, and I don’t think the UFC will ever see numbers of that magnitude, but the fact is that hardly any business bursts onto the scene as a world beater and stays there, it takes time and patience, something FOX seems to be willing to invest in with the UFC.
Another way to look at it would be to compare the UFC to Apple, another business that started out small and was on the verge of bankruptcy before it came back to be what it is today, a company worth $624 billion.
All the folks walking around and claiming the UFC’s deal with FOX an unmitigated failure are missing the point: There’s value in the franchise beside simple short-term television ratings, something that the people that are making these deals seem to have discovered.
**Post-UFC 154 quotes from Dana White obtained first hand by BR MMA
Ask and you shall receive: Looks like UFC welterweight contender Rory MacDonald will get his wish and fight the “best BJ (Penn)” at UFC on FOX 5 on Dec. 8.A video uploaded from “The Prodigy’s” official YouTube channel on Thursday titled “175 Pounds – A…
Ask and you shall receive: Looks like UFC welterweight contender Rory MacDonald will get his wish and fight the “best BJ (Penn)” at UFC on FOX 5 on Dec. 8.
A video uploaded from “The Prodigy’s” official YouTube channel on Thursday titled “175 Pounds – Almost On Fight Weight!!” shows off a lean, mean version of the Hawaiian.
The former UFC lightweight and welterweight champion can even boast about having noticeable ab definition in the video, a rare sight for a fighter who has often had the strength and conditioning portion of his fight champs questioned.
The two were originally scheduled to square off at UFC 152 in front of a Toronto, Ontario home crowd for “Ares,” but MacDonald was forced to postpone the bout due to a nasty cut suffered during training.
Despite being just 1-3-1 in his past five fights, Penn would be put right back into the title conversation with a win over a consensus top-10 welterweight like MacDonald.
Meanwhile, MacDonald, a Tri-Star gym training partner of UFC welterweight champion Georges St-Pierre, is riding a three-fight win streak, with his sole loss being a shocking come-from-behind effort by Carlos Condit.
The guidance of “Rush” could be particularly useful for MacDonald leading up to this fight, given that GSP holds two career victories over Penn.
Dec. 8 marks over 13 months outside of the Octagon for Penn, who retired after losing a lopsided decision to Nick Diaz at UFC 137 in October last year.
The fight that didn’t happen due to a step-in by the law will now happen next month.Jeremy Stephens has agreed to step in on short notice to fight former potential foe Yves Edwards at UFC on Fox 5 in Seattle. John Cholish was originally supposed t…
The fight that didn‘t happen due to a step-in by the law will now happen next month.
Jeremy Stephenshas agreed to step in on short notice to fight former potential foe Yves Edwards at UFC on Fox 5 in Seattle. John Cholish was originally supposed to fight Edwards but pulled out due to unknown reasons.
Stephens and Edwards were originally slated to meet at UFC on FX 5 in Minnesota before Stephens was picked up by police on an outstanding warrant in Iowa.
Stephens was arrested and despite the best efforts of UFC President Dana White to get the fighter released in time to compete, the authorities between Minnesota and Iowa, where the warrant originated from, didn’t set bail in time and the fight eventually had to be cancelled.
Despite valiant efforts to bail out Stephens to keep the fight on the card, it was not to be. Now that Stephens’ legal fiasco is out of the way (for the most part), he can focus on Edwards in the cage.
Since returning to the Octagon from an extended period outside the UFC, Edwards has gone 3-2 with the organization.
Edwards has earned a decision over John Gunderson, a rear-naked choke of Cody McKenzie and a knockout of Rafaello Oliveira. His two losses came at the hands of Sam Stout by brutal knockout and Tony Ferguson by decision.
Stephens has been with the UFC since 2007 and has had a promising career. As of late though, he has dropped two straight to Anthony Pettis and Donald Cerrone.
Previous to that, Stephens had won two in a row, including a devastating knockout of Marcus Davis.
These two love to strike, so this one could very likely end in a knockout. It also has “Fight of the Night” written all over it.
In less than two weeks, the biggest opportunity of Nate Diaz’s fighting career will come front and center.The Stockton, Calif., product will step into the Octagon with current lightweight champion Benson Henderson in the main event of UFC on Fox 5 in S…
In less than two weeks, the biggest opportunity of Nate Diaz‘s fighting career will come front and center.
The Stockton, Calif., product will step into the Octagon with current lightweight champion Benson Henderson in the main event of UFC on Fox 5 in Seattle. He will attempt to capitalize on a hard-earned and long-awaited title shot, which has come as the result of a blistering tear through one of the organization’s most competitive divisions.
Over a three-fight run that has included dominant victories over TakanoriGomi, Donald Cerrone and Jim Miller, Diaz has become the man to beat at 155 pounds. The victory over Miller at UFC on Fox 3 earned the younger Diaz brother the next shot at the lightweight strap on Dec. 8, and the meeting with Henderson is one of the year’s most anticipated fights.
For Diaz, the bout has the potential to be the crowning moment of a career that has experienced its fair share of twists and turns, and winning the title would cap one of the most impressive about-faces in UFC history.
No Answers to Be Found at Welterweight
Nearly two years ago, Diaz teetered on the cusp of irrelevancy.
His decision to try his hand in the welterweight division was not producing significant results. Granted, he found victory in his first two efforts against seasoned veterans and journeymen Rory Markham and Marcus Davis, but when it came time to jump into the flow of contention, Diaz saw his momentum brought to a halt.
A tough outing against Dong Hyun Kim handed the 27-year-old his first loss in the 170-pound weight class, but it was his next bout which would turn the tide.
For the better part of three rounds, Diaz was rag-dolled by rising prospect Rory MacDonald at UFC 129 as the young Canadian controlled, suplexed and outworked his counterpart, en route to a lopsided, unanimous decision victory.
In the aftermath of the fight, the typically brash Diaz persona appeared deflated, as he had no answer for what MacDonald brought to the table. It was a difficult loss for Diaz, not only because it was his second consecutive, but because it came in a fashion with which he wasn’t used to dealing.
Throughout his young career, Diaz had certainly been on the losing side of the judges’ cards in previous efforts, but he had never been dominated in the fashion in which MacDonald dominated him.
It was time for Diaz to make a decision, and rerouting his course back into lightweight waters proved to be a brilliant one.
Rise to the Top of the Division
In his return bout in the 155-pound weight class, Diaz faced Japanese bomber TakanoriGomi. “The Fireball Kid” had been unable to gain any footing under the UFC banner, and their bout at UFC 135 appeared to be a make-or-break point for both fighters.
Unfortunately for Gomi, the new and improved version of Diaz that appeared in Denver proved far too much for the former Pride star to handle. The season-five TUF winner took the action to Gomi‘s wheelhouse, as he chose to stand and trade, rocking the Japanese fighter to the head and body. Once the action hit the ground, it was just a matter of time, as Diaz hit a slick transition from triangle to armbar to secure the victory.
It was the caliber of performance that made the MMA world sit up and take notice. By no means would anyone consider Gomi an easy out, and Diaz completely steamrolled him in just one round of work.
While buzz began to grow around Diaz‘s performance at UFC 135, it would be his next showing against Donald Cerrone that would amplify the sound to a deafening level.
The matchup between Diaz and Cerrone became one of 2011’s most anticipated affairs. The buildup to the fight was filled with nasty verbal exchanges, classic Diaz mean-mugging and a faceoff for the ages in which “Cowboy’s” signature Stetson became the recipient of the “Stockton-swat.”
It was one of the best buildups in recent memory, and when the action got underway, Diaz unleashed a storm on Cerrone. From the opening bell, Diaz used his range to back Cerrone against the cage and batter him from the outside. Using nasty combinations, Diaz snapped the Colorado native’s head back repeatedly, leaving Cerrone‘s face marked and bleeding at the end of Round 1.
It would be a trend repeated over the next two frames, as Diaz imposed his will on a fading opponent.
The only reprieve Cerrone could offer came through sweeping leg kicks that put Diaz on his back, but an unwillingness to go to the mat with the Cesar Gracie student allowed Diaz to get back to his feet and continue the onslaught.
When the final bell sounded, the judges’ cards read a unanimous decision for Diaz, and he immediately rose into title contention.
With Benson Henderson and Frankie Edgar sorting out their situation in the championship tier of the division, Diaz found himself in the position to face fellow contender Jim Miller in his next outing. The victory over Cerrone made a strong case for a title shot, but a win over the gritty Miller would cement his place in the rankings.
Once again, Diaz proved his point in impressive fashion.
Following nearly two rounds in which Miller had zero answers to Diaz‘s striking attack, the AMA-trained fighter attempted to take the action to the canvas late in the second frame. In the process of doing so, Diaz caught a guillotine choke and ultimately forced the black belt to tap.
It was his third consecutive victory over quality opposition, and following his performance in New Jersey, UFC president Dana White officially said that Diaz would get the next shot at the lightweight title.
That would put Diaz on the sidelines while Henderson and Edgar went to war in their rematch.
A Showdown with Smooth
After 10 rounds of back-and-forth competition, Henderson ultimately emerged as the undisputed lightweight champion. While there was no lack of controversy concerning both decisions, “Smooth” walked away from UFC 150 with a clean grasp of the title and a future bout with Diaz to prepare for.
The matchup between Henderson and Diaz presents several interesting angles, as both men sit on polar-opposite sides of public presentation. The former WEC champion turned UFC strap-holder takes a confident yet humble approach to competition, while Diaz makes no secret of the fact that he is coming to break you down.
Neither man has played into the pre-fight hype game thus far, but when fight week arrives and both men are in the same location, the likelihood of Diaz ratcheting up the intensity levels is fairly high.
The fight becomes all the more interesting when you look at the approaches of the two fighters from a stylistic viewpoint.
Henderson has risen to become champion behind his physical strength, unstoppable cardio and willingness to take risks. It is not uncommon to see Henderson locked in a bad position, but past oppositions’ inability to keep him there has resulted in Henderson gaining tactical advantages on the ground. It has been a formula which has rarely failed the champion, and it will be interesting to see if he takes this approach in Seattle.
For Diaz, the bout with Henderson has the opportunity to be the culmination of years spent on the grindstone. When he steps into the Octagon next Saturday night, it will be his 17th appearance in just under six years in the UFC. There have been times when he has looked ready to live up to his potential, and others when he’s appeared far from reaching what people have expected him to become.
Not that any of this even registers with Diaz.
He marches to the beat of his own drum, and it’s a rhythm which has found an increased intensity over the past 15 months. Since making the decision to return to the lightweight division, the Cesar Gracie black belt has set the weight class on fire, and he will have the opportunity to take the next step against Henderson.
Whether or not Diaz becomes the new lightweight champion remains to be seen. But the one sure-fire guarantee is that Diaz is going to show up to fight.
And lately that has been a brand of scrap no one seems to have an answer for.
There was a period of time, back around 2004-2005, when folks spoke about a young welterweight named Georges St. Pierre as if it were inevitable that the Canadian would one day be the welterweight champion of the world. These days, the same type of hype surrounds St. Pierre’s training partner Rory MacDonald.
Rory will be fighting BJ Penn next on the UFC on Fox 5 card but is so good and so young that he constantly has to answer the question of whether or not he’d fight his Tri-Star stablemate St. Pierre.
Before last week’s UFC 154 in his home town of Montreal, MacDonald answered questions from fans. If you hear past Rory’s dry delivery and watch the whole session (above) you’ll be treated to an earnest sounding kid, both full of confidence and hard on himself (for example, he refers to his loss to Condit as getting his ass kicked instead of losing at the very end of a fight he was previously winning).
MacDonald believes with certainty that he will become the welterweight champion one day but says that “me and Georges are not going to fight.”
There was a period of time, back around 2004-2005, when folks spoke about a young welterweight named Georges St. Pierre as if it were inevitable that the Canadian would one day be the welterweight champion of the world. These days, the same type of hype surrounds St. Pierre’s training partner Rory MacDonald.
Rory will be fighting BJ Penn next on the UFC on Fox 5 card but is so good and so young that he constantly has to answer the question of whether or not he’d fight his Tri-Star stablemate St. Pierre.
Before last week’s UFC 154 in his home town of Montreal, MacDonald answered questions from fans. If you hear past Rory’s dry delivery and watch the whole session (above) you’ll be treated to an earnest sounding kid, both full of confidence and hard on himself (for example, he refers to his loss to Condit as getting his ass kicked instead of losing at the very end of a fight he was previously winning).
MacDonald believes with certainty that he will become the welterweight champion one day but says that “me and Georges are not going to fight.”
Their friendship and his ability to stay training at his gym make it an impossibility for Rory. “We are friends and we are very close training partners…I’m not in it for the money..I don’t want to sacrifice a friendship and my spot training at Tri Star.”
MacDonald also said that, though he has no trouble making the welterweight limit, he will fight at middleweight eventually. No doubt [I] will fight at middleweight at some point in my career.”
Rory also talks about BJ Penn’s hard on for TriStar gym fighters, how he’s fine with BJ comes in fat, the randomness of Penn calling him out and the guy he wants to fight after the Hilo kid.
On Saturday, December 8, UFC lightweight champion Benson Henderson will put his title on the line against surging contender Nate Diaz. The match will headline Zuffa’s fifth installment of its UFC on FOX series.Henderson vs. Diaz marks the first time “S…
On Saturday, December 8, UFC lightweight champion Benson Henderson will put his title on the line against surging contender Nate Diaz. The match will headline Zuffa’s fifth installment of its UFC on FOX series.
Henderson vs. Diaz marks the first time “Smooth” has been tasked to defend his title against someone other than the man he dethroned—Frankie Edgar—and signifies Diaz‘s first stab at acquiring UFC gold.
Both Henderson and Diaz have been on impressive runs leading up to their impending showdown, the former coming in on a five-fight win streak that includes a pair of title fight victories, the latter having reeled off a trio of dominant performances.
Also featured on the UFC on FOX 5 fight card is a light heavyweight contest between former champion Mauricio “Shogun” Rua and Alexander Gustafsson. The two 205-pounders will square off in a high-stakes game that promises to have its share of fireworks as well as a significant impact on the division’s title landscape.
UFC on FOX 5 will host yet another high-profile bout in B.J. Penn vs. Rory MacDonald, a matchup pitting a legend against a prophecy.
Penn will end his brief 13-month “retirement” to challenge MacDonald, who will being looking to put a feather in his cap by bringing an emphatic end to “The Prodigy’s” comeback attempt.
The UFC has released the attached video—which details the aforementioned contests—in preparation of the event.
What do you say? Does it have you all raring to go for December 8?