(It’s a great title because it’s true. I mean, what time *is* it? Now. The time is always now. / Image via UFC.com)
In an unprecedented publicity stunt, the UFC plans to reveal its entire 2015 schedule during a November 17th announcement in Las Vegas. Dubbed “THE TIME IS NOW”*, the calendar unveiling will take place at The Smith Center for the Performing Arts, and will be attended by UFC stars including Jon Jones, Ronda Rousey, Chris Weidman, Anderson Silva, Conor McGregor, Lyoto Machida, and Nick Diaz**. The UFC also promises to share a “very special announcement”*** at the event.
Announcing an entire year’s worth of events is so ambitious and risky that I wouldn’t be surprised if this is all just an elaborate practical joke that ends with Dave Sholler getting a pie in the face. But hell, they’ve got my attention. Stay tuned.
* Not to be confused with the John Cena song of the same name.
** LOL, good luck getting that guy to show up!
*** Please be GSP’s return, dear pageview gods.