Welcome to If I Did It the show where we solve PR kerfluffles from the world of MMA and beyond. This week we look at WME-IMG’s response to UFC 208, Michael Flynn’s resignation and more.
Alexei Auld is back with a brand new book available 7 Secret Sources of Inspiration: A Snappy Guide for Creative Procrastinators to grill Eugene S. Robinson (who’s pushing a GoFundMe to pay for the new Oxbow album) and myself with some PR stumpers from the world of combat sports.
For the audio only version check us out on SoundCloud and be sure to subscribe to MMA NATION on iTunes and subscribe to MMA Nation on YouTube so you’ll never miss an episode. This week’s kerfuffles include:
- You’re WME-IMG. The boo-birds in Brooklyn let loose their disgust with your lackluster UFC 208. And a main event featuring one fighter who was ducking the uncrowned UFC Bantamweight Champion Cris Cyborg and a winner who told the world….she’s ducking Cyborg, too. With critics complaining about bad reffing, what PR moves do you make to prevent a rematch nobody wants to see, a Cyborg match your champion doesn’t want to fight, and a ref who had no business in the Octagon?
- You’re former National Security Adviser, Michael T. Flynn. You resigned last Monday after news broke that you lied to Vice President Mike Pence about the extent of your discussions with Russia’s US ambassador. As Congress beckons for answers about your sins, does your fear of offending Putin trump your concern to come clean? And if so, how do you keep your cheeks protected, figuratively and literally?
- You’re Edward Snowden. According to NBC News, Russia is sending you back home to the US. You tweeted, “I don’t know if the rumors are true. But I can tell you this: I am not afraid. There are things that must be said no matter the consequence.” So let me remind you of these things, matters, and consequences said by our current president, “Snowden is a spy who should be executed-but if it and he could reveal Obama’s records,I might become a major fan”. What’s your PR plan to appease his high exaltedness, the Great Donald the Trump, before you enter his boardroom and are fired from life?
- You’re the US Tennis Federation. Prior to a replay match in the women’s tournament, a Nazi version of the German national anthem was sung. German team member Andrea Petkovic posted, “It was the worst experience that has ever happened to me – horrifying and shocking.” She lost her match. How do you make amends?
- You’re Rosa Maria Ortega. You’re a permanent resident who is being prosecuted by a Texas Attorney General for illegally voting for him and Mitt Romney. Now you’re facing hard times. Eight years in jail and deportation. Live and in public, if you will. What PR moves can you make in wake of being a poster child for President Trump’s voter fraud claims?
- You’re United Airlines. According to Reuters, one of your pilots reported to work wearing casual clothes and a baseball cap. Argued with her crew mates. Apologized that she was going through a divorce. Identified an interracial couple. Besmirched Hillary Clinton and Trump. Then said, “So I’ll stop, and we’ll fly the airplane…Don’t worry. I’m going to let my co-pilot fly it. He’s a man.” Multiple passengers left the plane, fearful of their lives. What PR moves can you take to make flying United great again?
- TEACHABLE MOMENT. You’re Disney. You were in the irreverence business with YouTube giant PewDiePie who enjoyed million dollar deals with you and others for its over 14.7 billion views. Until Monday, after the Wall Street Journal contacted you about eight anti-Semitic jokes and Nazi imagery. What can we learn from your dance with the devil in the pale blue light of the Internet?
- KID NATE’S HEEL TURN
- EUGENE’S LOST BATTALION
THANKS FOR JOINING US. FOLLOW US on Twitter @eugeneSrobinson, @kidnate@alexeiauld. PLEASE GIVE THIS A THUMBS UP and leave comments on YouTube, read Eugene at Ozydot.com and be sure and check out all three of us on Amazon.com
“We’ll be back next week with another installment of If I Did It and we don’t know what we’ll be talking about yet because the PR mistakes have yet to be made.”