Reebok Unloads ‘12 Gauge’

Paige VanZant was one of the first fighters on the Ultimate Fighting Championship (UFC) roster to land a solo Reebok sponsorship back in 2015. That’s because “12 Gauge” had the “it” factor no one else was rocking in women’s MMA at the time…

Paige VanZant was one of the first fighters on the Ultimate Fighting Championship (UFC) roster to land a solo Reebok sponsorship back in 2015. That’s because “12 Gauge” had the “it” factor no one else was rocking in women’s MMA at the time.

Other than Ronda Rousey, of course.

But “it” wasn’t enough to get re-upped, as the Flyweight combatant took to social media to reveal the sports apparel giant opted to pass on a new contract in 2019, once her old deal expired.

“As my contract has come to an end I regret to share that Reebok has decided not to re-sign me with their company,” she wrote. “I am so blessed to have been partnered with such an amazing team for so long, I know the future is bright for me and will bring new opportunities.”

At the time of her signing with Reebok, Paige was 1-0 inside the Octagon. And though she won her next two fights against Felice Herrig and Kailin Curran, the “Dancing With the Stars” alum has gone 1-3 since, dropping her last two bouts to Michelle Waterson and Jessica Rose- Clark.

VanZant will look to get back on the winning track when she faces off against Rachael Ostovich on January 19, 2019 at UFC Fight Night on ESPN+ 1 in Brooklyn, New York. While Paige will still be rocking Reebok like everyone else, she will no longer be pumping up the brand in seductive videos such as this one.