Jon Fitch has put five-and-a-half years into a 14-fight UFC career.
Few fighters as experienced as him, though, remain so low-key and under the radar, especially after winning all but one of his fights.
But as Fitch heads into Saturday’s UFC 127 headliner and a No. 1 contender’s bout with B.J. Penn, he said the time has come to embrace his once-undesired celebrity.