Press Release – Miami, FL February 24th – Tr3s: MTV, Música y Más adds mixed martial arts (MMA) fights to its weekend line-up with the premiere of the 4th season of “Bellator” in Spanish. The world class MMA platform will feature the most dynamic fighters in the industry including Latino champs Eddie Alvarez (lightweight) and Hector Lombard (middleweight). “Bellator” in Spanish will premiere every Sunday starting March 6th at 8pm (ET) on Tr3s.
Bellator Fighting Championships is the first MMA promotion to hold a nationally televised tournament format. Unlike other organizations, Bellator’s live fights and tournaments are structured so that the fighter’s talent and ability determines their rank in the cage. This season will be packed full of great talent including Latino heavy-hitters Eddie Alvarez, Hector Lombard, Jose Vega, Nazareno “Naza” Malegaire, Patricio “Pitbull” Freire, Wilson Reis, Lyman Good, Chris Lozano and Daniel Gracie.
“The Latino audience has been passionately following the Bellator Fighting Championships since its inception, and we are absolutely thrilled to serve as the platform for the Spanish-language transmission of their fights,” commented Charlie Singer SVP of Content and Creative for Tr3s.
“Bellator has been committed to providing the most exciting, electrifying and entertaining MMA events to our Latino fans since our premiere in 2009,” said Bellator Chairman and CEO Bjorn Rebney. “With a collection of the finest Latino MMA fighters in the world, Bellator Season 4 on Tr3s will be spectacular.”
About Bellator Fighting Championships
Bellator Fighting Championships is a Mixed Martial Arts promotional company headquartered in Chicago. Bellator’s founder/CEO, Bjorn Rebney, is an experienced fighting sports and entertainment professional with a deep commitment to the purity and integrity of the sport of MMA and its athletes. Bellator Fighting Championships’ executive team is comprised of top industry professionals in the areas of live event production, television production, fighter relations, venue procurement, sponsorship creation/development, international licensing, marketing, advertising, publicity and commission relations. Bellator Fighting Championships is the first MMA promotion to hold a nationally televised tournament format.
About Tr3s: MTV, Música y Más
Tr3s: MTV, Música y Más, owned and operated by MTV Networks Latin America, reaches 6.3 million Hispanic TV households (49% of US Hispanic Total TV HH) and 35 million total TV households. The network’s programming embraces the trilogy of cultures that represents Latino life – Latin American plus American equals US Latino – through original productions, key acquisitions, and content from MTV Networks’ portfolio of entertainment brands. Tr3s embraces the key lifestyle aspects of Latino identity — milestones, making it and music — as well as social responsibility through its initiative “Agentes de Cambio,” which tackles issues that affect Latinos today. The network also taps into the growing number of Latinos that are digitally connected through www.tr3s.com.