“Fox Sports is adding the Ultimate Fighting Championship, the dominant brand in mixed martial arts, to its collection of sports programming. The seven-year deal will include four fights a year on broadcast television in prime time and will pay the U.F.C. at least $100 million annually.”
Fox: "UFC Has Gone from Zero to Hero" – NYT
“Fox Sports is adding the Ultimate Fighting Championship, the dominant brand in mixed martial arts, to its collection of sports programming. The seven-year deal will include four fights a year on broadcast television in prime time and will pay the U.F….