Admittedly for the UFC, there are a lot of things to work out with the
promotion’s first effort on FOX: Where the show will air
internationally, how it will look, what first-time fans can expect in
the way of an introduction to MMA, and, don’t forget, the bulk of the
fight card.
FOX, though, is already at work creating promos, and when the event rolls around Nov. 12, the UFC can expect to receive
the kind of push reserved for a Super Bowl show.
“We’re jumping on this thing and making a big a deal out of it as we
can,” Fox Sports president Eric Shanks said today.