UFC’s Dana White explains “power of Twitter” on “Late Night with Jimmy Fallon”

Ever wonder why Dana White spends so much time on Twitter?

Well, during an early-morning guest appearance on NBC’s “Late Night with
Jimmy Fallon,” the UFC’s head honcho explains “the power or Twitter.”

In the enclosed video clip, White shares a story about how he showed a
marketing professional how the social-networking service allows him to
connect with fans in a way never previously possible.