Two men enter … two men leave.
Dana White recently accepted a “pack fight” against Michael Rubin.
The UFC CEO will face off against the Fanatics CEO on Fri., May 31 at 1 p.m. ET — but don’t expect the fists to start flying. Instead, the two combatants will be ripping open packs of “Midnight UFC” trading cards from Topps, with the best fighters declaring the winner.
This is one of those high-concept marketing strategies that is supposed to energize fans and monetize exposure. Your job is to GET HYPED and buy a bunch of Midnight UFC cards, then sit around the coffee table ripping open Topps packs with your best bros.
Apologies to all the suckers who purchased UFC NFT cards because digital is becoming obsolete. Just don’t stick these beauties in the spokes of your BMX wheels because each box retails for $319.99. At that price point you could buy 10 Hasbulla t-shirts!
“Bring that s—t, Michael Rubin,” White wrote on Instagram.
Hopefully he wasn’t referring to the Midnight UFC cards.