Press Release – LAS VEGAS, NV (March 20, 2012) — TapouT®, the premiere brand in mixed martial arts, has officially released the highly anticipated TapouT XT workout series. The at-home DVD training program consists of twelve MMA inspired workouts featuring elite MMA athletes and will be available for purchase through a long form infomercial and at www.tapoutxt.com.
TapouT XT is the ultimate workout program designed for people of all ages and fitness levels to burn fat and build lean muscle in just 90-days. Developed by fitness expert and professional trainer, Mike Karpenko, TapouT XT is based on the training principle of RIPP: Rapid-Fire, Interval, Precision, and Power. Each TapouT XT workout combines a synergistic series of cardio, strength, core and explosive power exercises coupled with fun and challenging MMA inspired striking.
“As TapouT expands beyond the confines of the octagon it has become clear that everyone faces their own unique fights every day,” says Jamie Salter, CEO of ABG TapouT, LLC. “Our objective with TapouT XT is to show people that their fights matter, and aid them in achieving their goal of staying active.”
The TapouT XT special introductory package contains twelve extreme workout DVD’s plus one instructional Strike Training DVD featuring world-class professional fighters. The package also includes the TapouT XT Training Band and TapouT XT Resistance Band, the only equipment needed to complete the series. The TapouT XT Nutrition Guide gives consumers the ability to customize their meal plan, while the TapouT XT 10-Day Slim Down Guide is designed to jump-start the program for rapid results. Also included in the package is the TapouT XT Custom Workout Calendar, Fitness Guide and signature TapouT XT workout towel. The introductory price of TapouT XT is $119.85 or three payments of $39.99 and is available for order at www.tapoutxt.com or by calling (800) 404-9260.
The TapouT XT fitness program features every day people who have had transformative success with the program, and also showcases world-class MMA athletes such as light heavyweight champion Jon Jones, lightweight champion Benson Henderson, interim welterweight champion Carlos Condit, Ryan Bader, Donald Cerrone, Chris Lytle, Leonard Garcia, Miesha Tate and Vinny Magalhães. “Tapout XT is the ultimate workout. It’s as authentic as it gets,” says world champion Jon ‘Bones’ Jones.
Both the infomercial and the TapouT XT workout videos were produced by Launch DRTV, a leading producer and developer of at-home DVD workout programs.
ABOUT TFIT, LLC®
TFit, LLC is the premier marketer of the mixed martial arts (MMA) inspired in-home exercise and nutrition system, TapouT® XT. Founded in 2011, TFit, LLC. has partnered with some of today’s leaders in the fitness, nutrition, and professional sports industry to help transform personal training into a dynamic and entertaining experience. Visit the TFit, LLC website at www.tfitllc.com for more information.
About TapouT
Founded in 1997, TapouT was the first apparel brand to represent the sport of MMA. Since then, TapouT has become synonymous with the sport and is the most recognized MMA apparel brand in the world with professional athletes and fans alike wearing TapouT as a badge of honor symbolizing the brand’s never quit fighting spirit.
In 2010, TapouT was purchased by ABG TapouT, LLC a division of Authentic Brands Group LLC and has since expanded the brand globally with licensees throughout North America, Brazil, Australia, South Africa, UK and Europe. Product categories include apparel and accessories, training and safety equipment, footwear, eyewear, timepieces, beverages, personal care and more. www.tapout.com
About Authentic Brands Group, LLC
Authentic Brands Group, in partnership with Leonard Green & Partners, is an intellectual property corporation with a mandate to acquire, manage and build long-term value in prominent consumer brands. With offices in New York and Toronto, ABG’s mission is to acquire and manage iconic consumer brands in apparel, sporting goods, action sports, home, celebrity, entertainment and consumer electronics and enhance brand equity through best- in-class brand licensee and direct-to-retail partnerships. ABG holds Marilyn Monroe, TapouT, Silver Star Casting Company, Iron Star, Hitman Fight Gear and Sinister Brand. www.authenticbrandsgroup.com