While Showtime executives do not traditionally release ratings figures,
early estimates for this past weekend’s historic “Strikeforce and M-1
Global: Fedor vs. Werdum” co-promoted event put the average Showtime
viewership at approximately 550,000 viewers when including DVR and on-demand figures.
MMAjunkie.com has learned from industry sources that
Showtime experienced a ratings jump of 56 percent for the show against
May’s “Strikeforce: St. Louis” event.
As is typical for mixed martial arts broadcasts, the viewership increased throughout the broadcast, and the ratings peaked during the main event between Fedor Emelianenko and Fabricio Werdum with a 2.1 household rating and more than 700,000 viewers when factoring in DVR and on-demand data.