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Press Release – TORONTO, August 20, 2012 – The Score Fighting Series (SFS) today announced a deal which sees US-based television network AXS TV become a broadcast partner for its live MMA events.
AXS TV, the largest independently owned and operated network, is the premier television destination with the best events in pop culture, biggest acts in music, and hottest breaking news and trends in entertainment. The network’s AXS TV Fights is renowned for its Friday Night Mixed Martial Arts and Kickboxing LIVE events.
The Score Fighting Series is a live MMA promotion owned and run by Score Media, which also operates theScore Television Network, a national sports specialty service providing news, information, highlights and live events to more than 6.6 million homes across Canada.
The new deal will see SFS bouts broadcast as part of AXS TV Fights’ programming, beginning October 19th when the series comes to the RBC Centre in Sarnia, Ontario.
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SFS promoter Brendan Fyfe said: “AXS TV Fights is a major MMA torchbearer and we are extremely pleased to be working with them. This partnership is validation for all the hard work we have put into our matchmaking, events and production and will generate greater exposure for our fighters and sponsors. This is a great day for The Score Fighting Series and for Canadian MMA.”
MMA has been a core sport for theScore for many years. Respected MMA commentator Mauro Ranallo is theScore’s lead fight correspondent, with MMA programming televised weekly by theScore across Canada.
Many notable fighters have participated in The Score Fighting Series since its first official event in June 2011, including Canadian standouts Jordan Mein, Antonio Carvalho, Chris Clements, John Alessio, Josh Hill and John Fraser and non-Canadian talent such as Marius Zaromskis, Rich Clementi, Forrest Petz, Thierry Sokoudjou, Ryan Healy, Luigi Fioravanti, Brett Cooper and Daron Cruikshank.
The Score Fighting Series adds to AXS TV’s already robust LIVE MMA fight broadcasts, which includes world-class events from Legacy Fighting Championship, Titan Fighting Championship, XFC, Maximum Fighting Championship, BAMMA and It’s Showtime.
“This a big win for AXS TV Fights fans, The Score Fighting Series and MMA fighters,” said AXS TV Fights CEO Andrew Simon. “The addition of The Score Fight Series bolsters AXS TV’s reputation for broadcasting more LIVE MMA than any other network while also bringing more attention to SFS.”
The Score Fighting Series plans to run six or more shows over the next 12 months on AXS TV. Starting with the October 19th event, the main cards of all future SFS events will be seen live on theScore and AXS TV.
The Sarnia event will be headlined by Canadian MMA standout Chris Horodecki, who trains out of the Adrenaline Training Centre in nearby London, Ontario. His opponent and other match-ups will be confirmed shortly. Meanwhile, The Score Fighting Series’ next event, which takes place in Hamilton, Ontario on Saturday, August 25th, will be streamed globally on thescore.com, with the main card televised live on theScore in Canada, starting at 9:00pm EST.
About Score Media Inc.
Score Media is a media company committed to delivering interactive and authentic sports entertainment. Score Media’s primary asset, theScore Television Network (“theScore”), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.6 million homes across Canada. The Company’s digital media assets include theScore.com and the industry leading mobile sports applications ScoreMobile, ScoreMobile FC and SportsTap which reach over three million unique users per month. Growing from a team of 60 in 1997 to over 290 employees in 2012, Score Media is a revolutionizing interactive media company.
About The Score Fighting Series
The Score Fighting Series (SFS) is a mixed martial arts promotion operated by Score Fighting Inc., a wholly owned subsidiary of Score Media Inc. The Series features both established veterans and the sport’s best young athletes with a focus on creating the most exciting match-ups possible. It can currently be seen across Canada on theScore on Mondays at 6pm ET, Fridays at 11pm ET and Saturdays at 1pm ET. Individual fights are also available in the MMA section on theScore.com and at scorefighting.com.
About AXS TV
Launched in July 2012 under the vision and stewardship of entrepreneur Mark Cuban, AXS TV is the premier destination for live events, breaking news, and as-they-are-happening trends in the worlds of pop culture, music, fashion, and entertainment. AXS TV Fights is renowned for its universally recognized Friday Night Mixed Martial Arts and Kickboxing events. As Your Home For MMA, AXS TV utilizes an expansive network of promotions from the United States, Canada, Europe and Asia to broadcast more LIVE fights than any other television network. “The Voice” Michael Schiavello and five-time MMA world-champion Pat Miletich provide viewers expert play-by-play, in depth fighter coverage and extensive analysis to each fight card. AXS TV broadcasts world-class LIVE fight events from Legacy Fighting Championship, Titan Fighting Championship, XFC, Maximum Fighting Championship, The Score Fighting Series, BAMMA and It’s Showtime every Friday night, at 7PM PT/10PM ET.
The largest independently owned and operated network, AXS TV was developed by entrepreneur Mark Cuban and General Manager Philip Garvin. The network partners include Mark Cuban, AEG, Ryan Seacrest Media and Creative Artists Agency (CAA). AXS TV is available in the U.S. via AT&T U-verse, Charter, Comcast/Xfinity, DIRECTV, DISH Network, Insight, Suddenlink, Verizon FiOS, and other TV providers.AXS TV can be found online at www.axs.tv, on Facebook at www.facebook.com/axstv and on Twitter at www.twitter.com/axstv. AXS TV Fights can be found on Facebook at www.facebook.com/axstvfights and on Twitter at www.twitter.com/axstvfights.