Bellator CEO says hardcore fans still associate MMA with Spike TV

Bjorn Rebney said he has Excel spreadsheets at the ready if and when
ex-champ Eddie Alvarez receives an offer from the UFC. After plugging in
the numbers, deciding whether Alvarez stays or leaves Bellator will
come down to math.

Cost/benefit analyses …

Bjorn Rebney said he has Excel spreadsheets at the ready if and when
ex-champ Eddie Alvarez receives an offer from the UFC. After plugging in
the numbers, deciding whether Alvarez stays or leaves Bellator will
come down to math.

Cost/benefit analyses are a constant for the Bellator CEO, who told
MMAjunkie.com that hard data is the reason the
tournament-based promotion is now widely considered the No. 2 player in
the MMA space.

“We haven’t based decisions based on wild expectations or wild
conjecture,” Rebney said. “We’ve made them based on real numbers.”