If tonight’s UFC 117 event proves a pay-per-view blockbuster and rakes in additional millions of dollars for the world’s top mixed-martial-arts promotion, Chael Sonnen surely will give himself a pat on the back.
The one-man marketing machine produced one of the most controversial but effective PR campaigns in MMA history as he heads into tonight’s main-event title fight with middleweight champ Anderson Silva.
But UFC president Dana White said it’s ultimately the fight, not the trash-talking, that will prompt fans to tune in.