UFC and FOX officials believe Saturday’s one-fight TV card, UFC on FOX, is the best introduction to an audience that may not be familiar with MMA.
Of course, those familiar with the sport and the UFC’s product are conditioned to watch major events with a four- or five-fight main card on PPV and a two-fight Spike TV card bolstered by preliminary-card bouts on Facebook.
Among the big changes on the horizon when the UFC’s partnership with FOX formally begins in January 2012 is a 90-minute timeslot for major events broadcast on the network.