UFC light-heavyweight champion Jon Jones sees a much
bigger role in the UFC than just a delivery man for punches, kicks, and
throws.
Jones sees himself as an ambassador of the sport, and hopefully, a
figure that will elevate the industry-leading promotion to new heights
as it transitions to network TV.
“One of my main goals in the UFC is to try to change the sport for the
better (and) try to elevate the UFC organization to a different level
with the demographics,” Jones said in advance of his title
defense this weekend against Lyoto Machida at UFC
140.