On Tuesday, Belaltor Fighting Championships announced that it had reached a three year tv deal with MTV2 to broadcast their events live across their network. Shows are scheduled to begin in March of 2011 and marks a new age for the promotion as they’ll have better access to their target market through MTV2 instead of their previous provide Fox Sports Network.
CEO Bjorn Rebney has been busy speaking to several of the media outlets providing more details on the deal.
Here are some of the highlights from an interview with BloodyElbow.com.
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– This is a totally exclusive domestic relationship. The only place you will be able to see Bellator will be on MTV2.
– I can’t speak to that yet…it is a spectacular timeslot. A timeslot that is optimal for our brand.
– (MTV2) reach a higher concentration of the MMA market than ESPN, than TNT, than USA, than Fox Network, than ABC. They reach the core demographic that follows mixed martial arts better than anyone.
– Our programming format, our two hour shows, will remain as it was…We aren’t changing the way Bellator programs or the way the tournament works.
– As part of the 2011 schedule we’ll do two full tournaments. We’ll do 12 events per tournament, per season.
– So coming up in the March, April, May season you’ll see four tournaments running simultaneously and coming up in season number five you’ll see four tournaments running simultaneously.
Be sure to check out the entire interview by Jonathan Snowden at BloodyElbow.com, as Rebney offers some more details on Super Fights and his hopes for the future of the promotion.