Company president Dana White estimates 60-80 million viewers watch UFC in Brazil

If it hasn’t become obvious over the past year or so, the UFC has a fairly intense love affair with Brazil.

And with good reason. The UFC returned to the South American cradle of mixed martial arts in August 2011 for the first time in nearly 13 years…

If it hasn’t become obvious over the past year or so, the UFC has a fairly intense love affair with Brazil.

And with good reason. The UFC returned to the South American cradle of mixed martial arts in August 2011 for the first time in nearly 13 years and has already been back three times.

The live events draw big crowds and big gates, and UFC President Dana White says that enormous numbers of people are watching on Brazilian TV.