Now granted, some of us here at MMA Fix weren’t exactly sold on the whole WEC moving to PPV deal. Not because we don’t think the WEC is the sh-t (as really, how often do you say a featherweight bout sucked in comparison to heavyweight tilts), but because some of us (and a lot of you…admit it) didn’t think many people were going to shell out 50 bones for its first PPV. After all, most people aren’t going to remember 2009 for being a ‘banner year’ financially.
Anyone who watched “Aldo vs. Faber” was likely pretty damn pleased, and due to Dana White’s ‘no brand is the best brand’ promoting strategy, a lot of people probably still don’t realize that on April 24th they in fact watched a WEC. Lead in to the PPV with one of the greatest fights ever in Chan Sung Jung vs. Leonard Garcia for free on Spike, and according to White (who has a little something invested in all this), you have the highest PPV buy rates ever, next to the UFC of course…(thanks to MMA Junkie for the quote)
“We weren’t disappointed at all,” White said Thursday in Montreal. “Second-highest mixed martial arts event ever on pay-per-view behind the UFC.”
Interesting, and this would then explain why White has no plans to change-up the ‘where’s the WEC?’ logo for its next PPV (thanks to MMA Weekly). So much for having caviar on fight nights; have to cut costs somewhere….