Exhausted Dana White: ‘I will [expletive] die’ making sure UFC gets to next level

All told, the UFC has booked 27 events this year.

In 2012, it’s aiming to put on 34 shows, a 22 percent increase. In 2005, the year in which the promotion broke onto basic cable, 10 events filled the calendar.

This upcoming year is the one “that’s going to change everything and take it to the next level,” an exhausted Dana White said.