UFC 300 proved to be one of the biggest pay-per-view (PPV) events in the history of the promotion, thanks to months of hype and a stacked fight card that delivered from top-to-bottom. Among the best highlights were Max Holloway’s blistering knockout victory over Justin Gaethje for the “BMF” belt, as well as UFC light heavyweight champion Alex Pereira’s first-round finish over former 205-pound titleholder Jamahal Hill.
Check out the UFC 300 “Fight Motion” video highlights embedded above.
Here are more impressive stats behind the UFC 300 fight card.
GATE
- $16.5 million, the third highest-grossing UFC event ever
ATTENDANCE
- 20,067, a new record for a UFC event at T-Mobile Arena
- UFC’s sixth consecutive sellout in 2024 and the eleventh straight sellout dating back to October 2023
VIEWERSHIP
- Most-watched UFC Pay Per View Prelims ever across ESPN platforms (ESPN+, Hulu SVOD, ESPN & ESPN Deportes combined)
- Most-watched UFC Pay Per View Prelims ever on ESPN, with 1.86 million total viewers
- Viewership on ESPN grew every 30 minutes from 8:00p – 10:00p ET, peaking with 2.49 million total viewers at 9:48p ET leading into the main card Pay-Per-View on ESPN+ at 10:00p ET
- Most-viewed sports event of Saturday during primetime (8:00p – 10:00p ET) on cable and network television among total viewers and key demographics, including P18-34, P18-49, P25-54, M18-34, M18-49, M25-54, F18-34, F18-49, and F25-54
MERCHANDISE
- #1 all-time merchandise sales ever for a UFC arena event (*not including stadium shows)
- #2 all-time merchandise sales for any UFC event (*behind only UFC 193: ROUSEY vs. HOLM at Etihad Stadium in Melbourne in 2015)
GLOBAL PARTNERSHIPS
- Highest-grossing sponsorship sales for an event in UFC history
- All available inventory sold out
COMMERCIAL PAY PER VIEW IN US, CANADA, AND AUSTRALIA
- U.S.: Highest result since July 2021 (UFC 264)
- Canada: Highest result since March 2020 (UFC 248)
- Australia: Highest result since January 2021 (UFC 257)
- Movie theaters in the U.S. set a record for a UFC event with the highest number of participating locations
SOCIAL:
- Best performing event on social media in UFC history, breaking records for cross platform video views, impressions, and interactions. Throughout fight week (April 8 – 13), UFC social media amassed more than 1.1 billion video views, with 213 million views coming from Max Holloway’s knockout of Justin Gaethje, which was posted across several platforms.