The UFC today announced the hiring of former soccer executive Garry Cook
as Executive Vice President and Managing Director of Europe, Middle
East and Africa.
Cook joins the company following a four-year stint as Chief Executive of
Manchester City Football Club.
“Garry is a man with a fantastic record for high-profile achievements in
the sports industry with tremendous international experience,” UFC
President Dana White stated in a press release. “We are confident he
will continue the huge developments the UFC has made internationally and
lead us to further success.”