FOX exec bullish on UFC’s growth potential: "This is just the beginning"

In recent years, many MMA fans and pundits alike have wondered aloud if
the sport has somehow reached a plateau in terms of popularity.

UFC president Dana White has always laughed and that notion, insisting
the sport’s growth is just beginning. Now, he’s got a powerful ally with
the same belief: FOX Sports Media Group chairman David Hill.

“You look at where Frank and Lorenzo (Fertitta) and Dana have taken this
sport, and it’s literally that small of a group,” Hill said. “That’s the braintrust that have made it work for the
past decade. Imagine what’s going to happen in the next decade. I really
think the growth potential of this is explosive.”