A free preview week set to coincide with the UFC’s first fight card
broadcast on FUEL TV will bring to 43 million the number of homes in
which the channel is available, a FUEL TV executive today told MMAjunkie.com.
But even with the current subscriber base, which stands at 36 million,
FUEL TV is “jacked” about ratings drawn by UFC programming.
“Percentage-wise in primetime, we’re actually killing it,” said George
Greenberg, FUEL TV’s executive vice president and general manager. “Our
target audience of men 18-49 since January, it’s up over 80 percent. Our
primetime viewers are up almost 230 percent.”