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If I Did It: GSP & Bjorn Rebney launch a union, Reddit, Casey Affleck
Welcome to If I Did It the show where we solve PR kerfluffles from the world of MMA and beyond. This week we look at Bjorn Rebney and GSP’s new fighter association, Conor McGregor vs the UFC, Casey Affleck, Reddit and more.
You’re WME-IMG. Yesterday, a cowboy and cabal of CAA repped UFC fighters put you on blast for unfair pay, poor healthcare, and pathetic retirement prep as a preamble to forming the Mixed Martial Arts Athletes Association AKA the MMAAA. Explain your PR plan for handling (1) the MMAAA, (2) two of the malcontents appearing at UFC 206 in two weeks, and (3) the shadow of GSP.
You’re former Bellator CEO Bjorn Rebney. Your involvement in the MMAAA launch has many within the MMA community, including Invicta President Sharon Knapp as well as fighters, questioning its legitimacy. King Mo posted your photo with the Fab 5 on Instagram above the caption, “U got 5 great fighters standin by 1 big dick rider on the far left. These boys are about to get finessed fuckin wit him. People learn the hard way tho”. He later elaborated, “there is a reason why [Bjorn] got ran out of boxing and mma… Its not about me and him not gettin along. Its about his crookedness”. What are your PR options for defending your brand and the MMAAA’s?
You’re a UFC Fighter. You spent your entire career without anyone giving a damn. After WME-IMG’s 4 billion dollar purchase of the UFC, multiple organizations are popping up to defend you. What is the best way of protecting your brand without alienating WME-IMG?
You’re Conor McGregor. Last weekend, the UFC stripped you of your featherweight championship and claimed it was your choice. “Two-division titleholder Conor McGregor relinquished the 145-pound belt and decided to focus on the title he holds in the 155-pound lightweight division.” You didn’t respond. But your agent did. Indirectly. By telling ESPN last night that you were issued a boxing license by the California State Athletic Commission. The CSAC executive director confirmed. Can you confirm your PR plan?
You’re the producers of Casey Affleck’s Oscar nominated “Manchester by the Sea”. The Daily Beast resuscitated stories of Affleck’s sexual harassment lawsuits in wake of his status as Best Actor Oscar frontrunner. He allegedly “encouraged and participated” in harassment and orchestrated a “campaign of retaliation and verbal abuse”. How can you avoid Affleck’s “Nate Parker PR Ego” undermining your Oscar ascension?
You’re Republican politician Mike Yenni. A month after admitting to exchanging “improper texts” with a boy who was seventeen, you told Fox8, “To simply say it, I’m not gay.” Mansplain the strategy behind your declaration.
TEACHABLE MOMENT: You’re Reddit CEO Steve Huffman. According to Gizmodo, you were so upset over “being a constant source of abuse” from the Donald Trump subredditors, you “snapped, and decided to edit the posts of users…without their knowledge or consent.” You eventually apologized, “I honestly thought I might find some common ground with that community by meeting them on their level. It did not go as planned. I restored the original comments after less than an hour.” What can we learn from your “attempt to troll the trolls,” and compromising the trust we all have in places where we can be our true selves, and empower our community to flourish?
KID NATE’S HEEL TURN Washington Post runs a blacklist of “Putin Pawns”
EUGENE’S LOST BATTALION
Enjoy!
Welcome to If I Did It the show where we solve PR kerfluffles from the world of MMA and beyond. This week we look at Bjorn Rebney and GSP’s new fighter association, Conor McGregor vs the UFC, Casey Affleck, Reddit and more.
You’re WME-IMG. Yesterday, a cowboy and cabal of CAA repped UFC fighters put you on blast for unfair pay, poor healthcare, and pathetic retirement prep as a preamble to forming the Mixed Martial Arts Athletes Association AKA the MMAAA. Explain your PR plan for handling (1) the MMAAA, (2) two of the malcontents appearing at UFC 206 in two weeks, and (3) the shadow of GSP.
You’re former Bellator CEO Bjorn Rebney. Your involvement in the MMAAA launch has many within the MMA community, including Invicta President Sharon Knapp as well as fighters, questioning its legitimacy. King Mo posted your photo with the Fab 5 on Instagram above the caption, “U got 5 great fighters standin by 1 big dick rider on the far left. These boys are about to get finessed fuckin wit him. People learn the hard way tho”. He later elaborated, “there is a reason why [Bjorn] got ran out of boxing and mma… Its not about me and him not gettin along. Its about his crookedness”. What are your PR options for defending your brand and the MMAAA’s?
You’re a UFC Fighter. You spent your entire career without anyone giving a damn. After WME-IMG’s 4 billion dollar purchase of the UFC, multiple organizations are popping up to defend you. What is the best way of protecting your brand without alienating WME-IMG?
You’re Conor McGregor. Last weekend, the UFC stripped you of your featherweight championship and claimed it was your choice. “Two-division titleholder Conor McGregor relinquished the 145-pound belt and decided to focus on the title he holds in the 155-pound lightweight division.” You didn’t respond. But your agent did. Indirectly. By telling ESPN last night that you were issued a boxing license by the California State Athletic Commission. The CSAC executive director confirmed. Can you confirm your PR plan?
You’re the producers of Casey Affleck’s Oscar nominated “Manchester by the Sea”. The Daily Beast resuscitated stories of Affleck’s sexual harassment lawsuits in wake of his status as Best Actor Oscar frontrunner. He allegedly “encouraged and participated” in harassment and orchestrated a “campaign of retaliation and verbal abuse”. How can you avoid Affleck’s “Nate Parker PR Ego” undermining your Oscar ascension?
You’re Republican politician Mike Yenni. A month after admitting to exchanging “improper texts” with a boy who was seventeen, you told Fox8, “To simply say it, I’m not gay.” Mansplain the strategy behind your declaration.
TEACHABLE MOMENT: You’re Reddit CEO Steve Huffman. According to Gizmodo, you were so upset over “being a constant source of abuse” from the Donald Trump subredditors, you “snapped, and decided to edit the posts of users…without their knowledge or consent.” You eventually apologized, “I honestly thought I might find some common ground with that community by meeting them on their level. It did not go as planned. I restored the original comments after less than an hour.” What can we learn from your “attempt to troll the trolls,” and compromising the trust we all have in places where we can be our true selves, and empower our community to flourish?
KID NATE’S HEEL TURN Washington Post runs a blacklist of “Putin Pawns”
