If I Did It: Poop in the cage edition

Welcome to If I Did It, the show where we discuss PR kerfluffles from the world of MMA and beyond. This week we look at Justine Kish’s unfortunate in-cage deuce dropping and Bellator’s ill-fated PPV.

Alexei Auld is back with a brand new book available 7 Secret Sources of Inspiration: A Snappy Guide for Creative Procrastinators to grill Eugene S. Robinson (who’s pushing OXBOW’s new record THIN BLACK DUKE) and I, Kid Nate with some PR stumpers from the world of combat sports.

For the audio only version check us out on SoundCloud and be sure to subscribe to MMA NATION on iTunes and subscribe to MMA Nation on YouTube so you’ll never miss an episode. This week’s kerfuffles include:

You’re Viacom. As owners of the Bellator MMA promotion, having a Pay-Per-View card live from Madison Square Garden, just ten blocks away from your midtown Manhattan offices raised the stakes for your investment. Give us your PR review of an unpredictable night of fights, that had the boo-birds pooping on your production.

You’re UFC Fighter Justine Kish. While escaping a rear naked choke last Sunday in your UFC Fight Night 112 match against Felice Herrig, your bowels escaped your body, live and in public, if you will. Your performance was smeared on the mat and in the minds of the mainstream media outlets, who are reporting on your colonic kerfuffle. How can you make due from your doo doo?

You’re WME-IMG. As if Justine Kish’s defecating during her UFC Fight Night 112 match wasn’t enough to smear your brand, her opponent, UFC Strawweight Felice Herrig broke down and cried about your promotional practices during her post fight media scrum. “Honestly, if you want to know the truth, I just feel like I’m not young and beautiful enough for the UFC to want to promote me.” Since the media is more focused on Justine Kish’s poop than Felice Herrig’s tears, what moves, if any, do you make?

You’re the Texas Department of Licensing and Regulation. You bungled your drug testing of UFC 211 Strawweight fighter Cortney Casey. And ruined her public reputation, subjecting the children she trains and her mother to abuse and harassment by irate “fans”. She told Bloody Elbow’s Iain Kidd, “I’ve been happy with how the UFC handled this and with how USADA handled it, the only part that hasn’t been going smoothly is the contact with–and professionalism of–Texas.” What do you do to make things right?

What can Bill Cosby learn from MMA in wake of his failing, post-mistrial, legacy restoration project?

TEACHABLE MOMENT: You’re a Police Department Chief. In St. Louis, an off-duty black officer was shot outside of his home while attempting to help his fellow officers. The shooter? A white cop who reportedly feared for his own life. According to the black cop’s attorney, “In the police report, you have so far, there is no description of threat he received. So we have a real problem with that. But this has been a national discussion for the past two years. There is this perception that a black man is automatically feared” What can we learn about this situation to prevent it from infecting your department?

REGULAR FEATURE: KID NATE’S HEEL TURN

REGULAR FEATURE: EUGENE’S LOST BATTALION

THANKS FOR JOINING US. FOLLOW US on Twitter @eugeneSrobinson, @kidnate, @alexeiauld. PLEASE GIVE THIS A THUMBS UP and leave comments on YouTube, read Eugene at Ozy.com and be sure and check out all three of us on Amazon.com

“We’ll be back next week with another installment of If I Did It and we don’t know what we’ll be talking about yet because the PR mistakes have yet to be made.”

Welcome to If I Did It, the show where we discuss PR kerfluffles from the world of MMA and beyond. This week we look at Justine Kish’s unfortunate in-cage deuce dropping and Bellator’s ill-fated PPV.

Alexei Auld is back with a brand new book available 7 Secret Sources of Inspiration: A Snappy Guide for Creative Procrastinators to grill Eugene S. Robinson (who’s pushing OXBOW’s new record THIN BLACK DUKE) and I, Kid Nate with some PR stumpers from the world of combat sports.

For the audio only version check us out on SoundCloud and be sure to subscribe to MMA NATION on iTunes and subscribe to MMA Nation on YouTube so you’ll never miss an episode. This week’s kerfuffles include:

You’re Viacom. As owners of the Bellator MMA promotion, having a Pay-Per-View card live from Madison Square Garden, just ten blocks away from your midtown Manhattan offices raised the stakes for your investment. Give us your PR review of an unpredictable night of fights, that had the boo-birds pooping on your production.

You’re UFC Fighter Justine Kish. While escaping a rear naked choke last Sunday in your UFC Fight Night 112 match against Felice Herrig, your bowels escaped your body, live and in public, if you will. Your performance was smeared on the mat and in the minds of the mainstream media outlets, who are reporting on your colonic kerfuffle. How can you make due from your doo doo?

You’re WME-IMG. As if Justine Kish’s defecating during her UFC Fight Night 112 match wasn’t enough to smear your brand, her opponent, UFC Strawweight Felice Herrig broke down and cried about your promotional practices during her post fight media scrum. “Honestly, if you want to know the truth, I just feel like I’m not young and beautiful enough for the UFC to want to promote me.” Since the media is more focused on Justine Kish’s poop than Felice Herrig’s tears, what moves, if any, do you make?

You’re the Texas Department of Licensing and Regulation. You bungled your drug testing of UFC 211 Strawweight fighter Cortney Casey. And ruined her public reputation, subjecting the children she trains and her mother to abuse and harassment by irate “fans”. She told Bloody Elbow’s Iain Kidd, “I’ve been happy with how the UFC handled this and with how USADA handled it, the only part that hasn’t been going smoothly is the contact with–and professionalism of–Texas.” What do you do to make things right?

What can Bill Cosby learn from MMA in wake of his failing, post-mistrial, legacy restoration project?

TEACHABLE MOMENT: You’re a Police Department Chief. In St. Louis, an off-duty black officer was shot outside of his home while attempting to help his fellow officers. The shooter? A white cop who reportedly feared for his own life. According to the black cop’s attorney, “In the police report, you have so far, there is no description of threat he received. So we have a real problem with that. But this has been a national discussion for the past two years. There is this perception that a black man is automatically feared” What can we learn about this situation to prevent it from infecting your department?

REGULAR FEATURE: KID NATE’S HEEL TURN

REGULAR FEATURE: EUGENE’S LOST BATTALION

THANKS FOR JOINING US. FOLLOW US on Twitter @eugeneSrobinson, @kidnate, @alexeiauld. PLEASE GIVE THIS A THUMBS UP and leave comments on YouTube, read Eugene at Ozy.com and be sure and check out all three of us on Amazon.com

“We’ll be back next week with another installment of If I Did It and we don’t know what we’ll be talking about yet because the PR mistakes have yet to be made.”