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Irish public television says McGregor’s Budweiser ad could inspire kids to drink
Looks like Conor McGregor won’t be making any appearances in Budweister commercials on Ireland’s RTE public broadcasting network.
If you want to watch Conor McGregor sell you some Budweiser, you’re going to have to turn to somewhere other than RTE, Ireland’s public broadcasting network. The channel reportedly pulled a recent McGregor ad for the beer company, which you can see above, over concerns that it violates their advertising guidelines.
The Sunday Business Post first reported the news, noting that RTE guidelines specifically prohibit using “heroes of the young” to market alcohol brands. Turns out, that includes Conor McGregor.
Station director Paul Mulligan told media in a formal statement that, “RTE’s Clearance Committee, who are responsible for pre-vetting all commercials planned for broadcast on our services, responded that they had concerns whether the copy was compliant with the Advertising Standards Authority for Ireland (ASAI) Code.”
As for Budweiser’s response, it sounds like they have no issue with sticking by McGregor as their brand ambassador, (via the Irish Mirror), “Conor is an aspirational figure for people who wish to follow their dreams and ambitions. Based on independent statistics research, Conor McGregor has an overwhelming adult appeal.”
What do you think, is Conor McGregor a hero for children, adults, or just a man who puts his pants on one leg at a time?
Looks like Conor McGregor won’t be making any appearances in Budweister commercials on Ireland’s RTE public broadcasting network.
If you want to watch Conor McGregor sell you some Budweiser, you’re going to have to turn to somewhere other than RTE, Ireland’s public broadcasting network. The channel reportedly pulled a recent McGregor ad for the beer company, which you can see above, over concerns that it violates their advertising guidelines.
The Sunday Business Post first reported the news, noting that RTE guidelines specifically prohibit using “heroes of the young” to market alcohol brands. Turns out, that includes Conor McGregor.
Station director Paul Mulligan told media in a formal statement that, “RTE’s Clearance Committee, who are responsible for pre-vetting all commercials planned for broadcast on our services, responded that they had concerns whether the copy was compliant with the Advertising Standards Authority for Ireland (ASAI) Code.”
As for Budweiser’s response, it sounds like they have no issue with sticking by McGregor as their brand ambassador, (via the Irish Mirror), “Conor is an aspirational figure for people who wish to follow their dreams and ambitions. Based on independent statistics research, Conor McGregor has an overwhelming adult appeal.”
What do you think, is Conor McGregor a hero for children, adults, or just a man who puts his pants on one leg at a time?
