In what likely will be the biggest and most notable sponsorship deal yet for an MMA fighter, Jon Jones will be Nike’s new face of the sport.
Kawa, the president and CEO of First Round Management, on Thursday told MMAjunkie.com Radio the deal he helped broker for his client could be groundbreaking for the rest of the sport.
“It legitimizes the sport in such a big way,” Kawa said. “It opens the door for every other fighter out there.”