Max Just Backhanded McGregor’s Proper No. 12

In so many words, it’s safe to say current Ultimate Fighting Championship (UFC) Featherweight champion Max Holloway recently threw some shade at Conor McGregor and his Proper No. 12 Whiskey.

“Blessed,” who just so happened to be in Dublin, Ireland, took to social media to applaud Jameson Whiskey while taking a tour of its facilities. For Max, he prefers the long and rich history of Jameson over a “water down trend.”

“238 years of innovation, hard work, and unmatched quality. Not a watered down trend. A true pillar of Ireland, supporting the hard working families in Dublin for generations. Thank you @jamesonwhiskey for the hospitality. The number one Irish whiskey in the world #sinemetu,” wrote Max.

Conor has proclaimed his Proper No. 12 to be a legit threat to Jameson, going as far as saying stores can’t seem to keep his drink in stock.

Holloway also took the time to tour famed Croke Park, the 82,000 seat stadium McGregor once promised to sell out if UFC ever held an event there.

While a McGregor fight would do crazy numbers at Croke Park, not everyone seems to be on board with that idea. Interestingly enough, Conor seems to be inching toward a comeback, as he has been very busy on social media responding to callouts such as this one.

McGregor already has a win over Holloway, defeating him way back in 2013. Since then, Max has won thirteen in a row, became the 145-pound champion and even defended it a couple of times. A rematch between Max and Conor is always possible, though it seems “Notorious” is keen on remaining at Lightweight for the foreseeable future.

Max, however, isn’t opposed to moving up.

Still, before Conor starts granting fighters the big-money fights, he has to wait and see what kind of sanctions, if any, Nevada State Athletic Commission (NSAC) hands him at an upcoming hearing for his part in the now-infamous UFC 229 brawl.

McGregor has yet to respond to “Blessed’s” subtle jab.