The UFC CEO is returning from a family vacation in Bali with a ton of amazing new ideas and a goal of destroying 2024.
Dana White is coming into 2024 feeling pumped up and ready to destroy.
That’s the message he sent through his Instagram stories as he prepared to return to Las Vegas after a much needed family vacation in Bali.
White’s New Year’s Eve coming into 2023 was nearly a career-killer after video surfaced of him striking his wife in a Cabo San Lucas, Mexico nightclub. The couple blamed the incident on too much alcohol and White somehow managed to survive the media storm that follows this sort of bad behavior.
There was none of that this year. 2024 was all positive vibes as his kids spent the holidays surfing, and Dana apparently brainstormed some powerful new ideas for the future.
From Dana White’s IG story pic.twitter.com/RlYtOj46bQ
— Jed I. Goodman © (@jedigoodman) January 6, 2024
White shared a Rick Rubin quote on his Instagram that read “Maybe the best idea is the one you’re going to come up with this evening.”
“Truth!!! I have had a ton of them while on vacation,” White wrote in a Story. “I get home tomorrow and I am going to DESTROY January and 2024!”
Hopefully some of those ideas have to do with UFC, but White is a man with many brands in the fire. He’s got Power Slap, which he’s pushing as the new fastest growing sport in the world. He’s got several bulls competing in the Professional Bull Riders organization. He’s somehow made a banana liquor ‘happen’ with Howler Head. And who knows what kind of crazy Influencer partnerships we’ll see this year?
This new Dana White is unstoppable, and he credits a lot of his energy to Gary Brecka, who saved him from an early grave.
“69 hours into my fast, land in Vegas in 9hrs 25mins! Heading straight into the #Superhuman Protocol as soon as I land. PUMPED!!! Feeling amazing. Going into Monday like a f—in’ MANIAC. Haven’t felt this good since I was in my 20s/30s.
Brecka’s ‘Superhuman Protocol’ involves fasting, light therapy, and oxygen therapy to “boost cellular function in the body from the inside out.” It’s certainly overhauled Dana’s health. White’s competitors better watch out because the UFC CEO is leaner and meaner than ever.