Despite airing head-to-head with coverage of college basketball’s “March Madness,” this past
Saturday’s “UFC Prelims” special drew an average audience of 1.3 million
viewers.
This past weekend’s one-hour special, which featured two live bouts from
the “UFC 128: Shogun vs. Jones” event and preceded the March 19 card’s
pay-per-view broadcast, scored a 0.85 household rating.
MMAjunkie.com today learned of the figures from industry sources.