Among sports-industry executives, the Ultimate Fighting Championship did more to raise its profile in 2010 – and is better positioned for a big 2011 – than any other up-and-coming sports organization.
That’s according to 1,100 senior-level sports executives who took part in the latest Turnkey Sports Poll.
The UFC dominated orgs such as the IZOD IndyCar Series, the X Games, Professional Bull Riders (PBR), the United Football League (UFL) and the WNBA.