Top Rank Boxing follows UFC’s new-media lead, exec sees growth for both sports

On the heels of the most financially lucrative MMA event
in North American history, it’s now time for boxing to take center stage
in the combat-sports realm.

This Saturday, Manny Pacquaio puts his
WBO welterweight title on the line against “Sugar” Sha…

On the heels of the most financially lucrative MMA event
in North American history, it’s now time for boxing to take center stage
in the combat-sports realm.

This Saturday, Manny Pacquaio puts his
WBO welterweight title on the line against “Sugar” Shane
Mosley in Las Vegas, and for the
first time ever, Top Rank Boxing is partnering with NeuLion, Inc., to
offer an enhanced online pay-per-view stream.

Top Rank president Todd duBoef said boxing is adapting to the
new-media approach pioneered by MMA, and he believes both sports
have room to grow and successfully coexist in the entertainment market.