Millions of pay-per-view buys back a simple fact: Trash-talking sells.
Thankfully for the UFC, there’s been plenty of that to go around in the two marquee fights of UFC 124, whether it be in person, on camera, or online.
But on Saturday, those trash-talkers are going to answer another question: Does trash-talking pay? Save for some punches to the face, the answer is yes – if you get a piece of that pay-per-view pie.