Hopefully they come alive when you’re not home and beat the s—t out of one another like Toy Story.
Time to wake up and get ready for Round 6.
Ultimate Fighting Championship (UFC) recently inked a new licensing agreement with McFarlane Toys to bring mixed martial arts (MMA) fans six-inch posable action figures, as well as a new line of digital collectibles.
“Since UFC burst onto the sports scene, this brand has been growing bigger and bigger every year,” said Todd McFarlane, Founder and CEO McFarlane Toys. “It now stands as one of the premiere brands in sports, as hundreds of millions of fans globally have embraced its thrilling, non-stop action. And now, for us to be able to do some cool things with authentic-looking figures, both physically and digitally, it’s going to be a real treat. I can’t wait!”
Hopefully they’re a step up from this disaster.
“We’re excited to partner with McFarlane Toys, one of the most respected manufacturers of intricate collectible figures in the industry,” said Tracey Bleczinski, Senior Vice President Global Consumer Products at UFC. “UFC fans are among the most passionate in all of sports and we are confident in McFarlane’s ability to deliver authenticity to our fans with a collection of unique, accurately crafted figures, inspired by some of UFC’s most elite athletes.”
The new UFC action figures are expected to launch in fall of this year, with availability both online and in stores.