The UFC
and its parent company Endeavor have committed to helping Australia during the
worst climate crisis in the country’s history. Wild fires are not uncommon in
Australia, as the hot and dry weather me means they are a frequent issue. However,
this time round they have been worse than ever before.
So far,
the wildfires are believed to have killed up to 30 people and destroyed 18
million acres of land. The impact on wildlife in the country has been
astronomical. Experts estimate millions of animals have lost their life, whilst
500 million no longer have a habitat. Speaking about his commitment to aiding
the disaster relief Dana White said.
“To
support recovery efforts, UFC is joining Endeavor and its partner companies in
making a $250,000 donation to the Australian Red Cross Disaster Relief and
Recovery Fund. The people of Australia are facing a long battle to overcome
these fires and rebuild their lives, and they need our help.”
Australia
has long been one of the UFC’s most fruitful market. Since 2010 the company has
put on 15 shows in the country, which have all been a great success. The first
was UFC 110 in Sydney. Its most high profile was Ronda Rousey first loss at UFC
193 TO Holly Holm which was witnessed by in excess of 56,000 people live. The
last event took place in Melbourne this past October. The card set the
company’s new attendance record with more than 57,000 fans at Marvel Stadium to
watch Israel Adesanya beat Robert Whittaker in the main event at UFC 243.
UFC and Endeavour are
the latest in a long line of people to make significant donation to Australia
during this time of crisis. Most notably Elton John and Kylie Jenner both
pledged $1m each. Other larges donations have come from the likes of Nicola
Kidman, Keith Urban, Metallica and Pink who have all also pledged $500,000 to
the relief effort.
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