For Dana White, much of his life seems to be mired in damned if you do, damned if you don’t situations.
Lose your big-ticket fight and cancel a show? Fans complain. Lose your big-ticket fight – or two of them – but rescue the show? Fans complain about the new main event. Put fights on free TV and create original programming? Fans complain.
But ask White if he gets why many fans’ instincts are to take a glass-half-empty mentality to the UFC, and he sure doesn’t.