LAS VEGAS – Already the most dominant promotion in the MMA industry, the UFC enjoys a sizable chunk of the combat-sports landscape. But UFC’s chief marketing
officer said the company isn’t going to stick with
status quo.
“We’ve got to have a brand-growth
strategy, or else we’re not going to win in the long run,” Johnston told USA TODAY
Sports.
With that strategy need in mind, Johnston and the UFC recently partnered
with electronic-music guru Deadmau5 to create a UFC-themed music video. Johnston said the
partnership was a natural fit.