Filed under: UFC, News, Sports Business and Media
When the UFC took its maiden voyage to Germany in June 2009, it faced media criticsm, negative publicity and outright scorn, the likes of which the company hadn’t experienced in several years.
The bad press was in fact quite similar to what the promotion encountered during its dark days in the US, and UFC 99 headliner and longtime veteran Rich Franklin agreed, saying he was hearing the same questions he’d endured 10 years earlier. At one point, things got so bad that the mayor of host city Cologne tried to ban the event from taking place.
The second time around, it’s been smoother sailing.