For now, UFC Gym officials are not targeting the tanned, Bluetoothed gym rat wearing $200 apparel.
Mark Mastrov, the founder of 24 Hour Fitness and the fight promotion’s new partner in fitness, is aiming at the blue-collar crowd.
“We’re about taking the experience of a fighter’s training regime and bringing it to the general public,” Mastrov told MMAjunkie.com during a recent gym opening in Rosemead, Calif.