Endeavor loves bragging about how much money it makes.
No doubt the second-quarter revenue reports will dazzle shareholders of TKO, the unifying brand that houses both UFC and WWE. According to a report from Variety, the UFC 300 and UFC 303 events “busted through expectations” — alongside WrestleMania 40 — to bag another $851.2 million. As a result, parent company Endeavor raised its 2024 revenue target to a range of $2.670 billion-$2.745 billion.
Both UFC events were headlined by light heavyweight champion Alex Pereira.
“TKO generated strong financial results in the quarter, highlighted by record quarterly revenue and Adjusted EBITDA,” said Ariel Emanuel, executive chair and CEO of TKO. “In light of this continued momentum, we are raising our full year 2024 guidance for the second quarter in a row. The strength in our underlying business continues to give us great conviction in TKO’s ability to deliver sustainable long-term value for shareholders.”
UFC quarterly numbers jumped 29% to $394.4 million.
TKO could tack on another sizable chunk to its annual earnings at the end of the fiscal year. UFC is nearing the end of its ESPN broadcast contract and will likely ink a new streaming deal across multiple platforms, a financial boon that follows WWE’s landmark deal with Netflix back in January, worth a staggering $5 billion across 10 years.
In completely unrelated news, entry-level UFC fighters are still being paid $10,000 per fight.