The numbers are in for UFC on FOX 13 and the preliminary figures give the event 2.27 million viewers and an .9 in the coveted 18-49 demographic, according to TV By The Numbers.
Saturday’s numbers are a jump up from the UFC on FOX 12 overnights, which only saw 2.02 million viewers and .8 in the 18-49 demographic.
UFC on FOX 13 was headlined by a heavyweight non-title bout between Stipe Miocic and Junior dos Santos. Santos and Miocic went the distance when the Brazilian claimed the unanimous decision win.
Most of the main event was not figured into the overnight rating, which only measures the 8-10 p.m. time slot for FOX in the Eastern time zone, the 7-9 p.m. slot in the Central time zone, and the 6-8 p.m. slot in the Mountain time zone.
The rating measures the 8-10 p.m. slot in the Pacific time zone, but the UFC aired from 5-7:30 p.m. so it measures the audience the local affiliates aired in that slot, which is why the first figure can often change significantly when the final numbers come in.
The final ratings number, which will be out on Monday or Tuesday, is expected to be higher given the West Coast viewership and the second through fifth round of the main event figured in.
UFC on FOX 13 took place at the U.S. Airways Arena in Phoenix, Arizona.
Overnight ratings figures for the first ten UFC on FOX events is as follows:
– UFC on FOX 1: 5.7 million average viewership, 3.1 rating in adults 18-49.
Date: November 12, 2011, headlined by Cain Velasquez vs. Junior dos Santos
– UFC on FOX 2: 4.57 million average viewership, 2.2 rating in adults 18-49.
Date: January 28, 2012, headlined by Rashad Evans vs. Phil Davis
– UFC on FOX 3: 2.25 million average viewership, 1.0 rating in adults 18-49
Date: May 5, 2012, headlined by Nate Diaz vs. Jim Miller
– UFC on FOX 4: 2.36 million average viewership, 0.9 rating in adults 18-49
Date: August 4, 2012, headlined by Mauricio ‘Shogun’ Rua vs. Brandon Vera
– UFC on FOX 5: 3.41 million average viewership, 1.6 rating in adults 18-49
Date: December 8, 2012, headlined by Benson Henderson vs. Nate Diaz
– UFC on FOX 6: 3.77 million average viewership, 1.7 rating in adults 18-49
Date: January 26, 2013, headlined by Demetrious Johnson vs. John Dodson
– UFC on FOX 7: 3.3 million average viewership, 1.6 rating in adults 18-49
Date: April 20, 2013, headlined by Benson Henderson vs. Gilbert Melendez
– UFC on Fox 8: 2.08 million average viewership, .9 rating in adults 18-49
Date: July 27th, 2013 headlined by Demetrious Johnson vs. John Moraga
– UFC on FOX 9: 2.41 million average viewership, 1.0 rating in adults 18-49
Date: December 14th, 2013, headlined by Demetrious Johnson vs. Joseph Benavidez
– UFC on FOX 10: 2.55 million average viewership, 1.1 rating in adults 18-49
Date: January 25th, 2014, headlined by Ben Henderson vs. Josh Thomson
– UFC on FOX 11: 1.99 million average viewership, .8 rating in adults 18-49
Date: April 19th, 2014, headlined by Fabricio Werdum vs. Travis Browne
– UFC on FOX 12: 2.02 million average viewership, .8 rating in adults 18-49