Blue-chip sponsor Anheuser-Busch has sent a message that it’s keeping an eye on the behavior of UFC fighters outside the cage.
The multi-national brewer, which owns the Bud Light and Bud Light Lime
brands prominently advertised in the UFC, reprimanded the fight
promotion for a series of sexist and homophobic remarks made by fighters
in public and over social media.
“If the incidents continue, we will act,” Anheuser-Busch said in a statement prepared for Advertising Age.